SEPTEMBER 28 • 2023 | 13
J
N
an unwell member can
greatly enhance the sense
of belonging within the
community.
THE HUMAN TOUCH
While data-driven
decision-making in houses
of faith may feel detached,
the importance of human
interpretation is a critical
factor in implementing
this capability. Such
insights and decisions
must be made in line with
the mission and values
of the congregation. AI
technology can revitalize
many faith-based
communities, primarily
by making it easier for
clergy and staff to create an
engaging and interactive
community experience.
Applied carefully
and sensitively, AI can
contribute to growing
the community, retaining
members, providing more
support and value to those
in need, and anticipating
and better-supporting
members’ giving.
By providing the base
by which congregations
can connect on a deeper,
meaningful level, AI can
sustain a faith-based
organization into the 21st
century.
Lior Shabat is one of the
co-founders of Easyshul (www.
easyshul.com), synagogue
management software, based in
Tel Aviv.
continued from page 10
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