SEPTEMBER 28 • 2023 | 29
J
N

Jewish women business owners not only the 
chance to network and hear from keynote 
speakers, but also receive new professional 
headshots, social media coaching and an 
action plan for their business success.

CREATING A ‘LAUNCHPAD’ 
 FOR SUCCESS
The first session will focus on elevating your 
business and will feature speaker Laurie 
Greenberg of Infinite Potential Coaching. 
Greenberg, an experienced ICF-accredited 
life and leadership coach, will introduce the 
program and how to take action in business.
Next, session two will dive into authentic 
branding and how to ultimately build a brand. 
Featuring speaker Andrea Walker-Leidy, 
founder of Walker Publicity, the evening will 
cover how to create more than just a logo, and 
how to share your story with others.
Session three will feature a roundtable 
discussion with business owners Yolanda 
Williams, Chelsea Gheesling and Kyle 
Smitley, who hail from different back-
grounds and industries. Topics will include 
scaling your business, how to say “no” and 
effective ways to pivot strategy. Moss will 
moderate the panel, which will include a 

Q&A session.
Last but not least is session four, which will 
include professional headshots for all from 
Federation photographer John Hardwick 

and a program on how to network with 
Federation fundraiser and University of 
Michigan instructor Tina Sula.
Overall, the four-part series is designed to 
inspire women to build their business from all 
angles — not just the financial aspect — and 
learn how to ultimately drive success. 
“It’s intended to be a launchpad for people 
to think about what changes they can make 
to grow their business, and to walk away with 
ideas for implementation,
” Moss says.
Level UP is also put on by commit-
tee members Michelle Cantor, Suzanne 
Fellows, Pam Lippitt and Jodie Krasnick, 
as well as Women’s Philanthropy president 
Sherrie Singer.
“I wanted to get involved in Level UP as 
a future business owner,” Fellows explains. 
“I think the information the speakers will 
be providing will give me the confidence to 
bring my plant-based nutrition and well-
ness coaching to fruition, and to network 
with and learn from experienced working 
women in our Jewish community.” 

To learn more about Level UP: A Women’s Business 

Accelerator Series, visit https://jewishdetroit.org/event/

level-up-a-womens-business-accelerator-series. Register 

by Oct. 5.

Melissa Weisberger and Leigh Moss at the 
Jewish Working Women’s Network Pure 
Networking Event in September 2022 at 
Platform 18 in Royal Oak.

Contact Raymond Jenkins
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