AUGUST 24 • 2023 | 35

FACING, LEFT: The Rosh 
Hashanah Gift Basket. A 
gift basket of amenities to 
send to a sick friend.

within the continental 
United States and creates 
each gift basket herself.
“I want to make them 
as customized as I can,” 
she says of the gift baskets, 
which each come with a 
butterfly on them, a sign 
of “good things” to come, 
Cohen explains.
For each basket, Cohen 
will gather the appropriate 
items and arrange them, 
while also decorating the 
basket itself.
Her slogan — “when 
words aren’t enough” — 
serves as the backbone 
of the creative process. 
Ultimately, she wants to 
help people express them-
selves through meaningful 
gifts that go beyond cards 
or assembly-line gifts.
“You just hope someone 
is going to love it as much 
as you love it,” she says.
Each gift basket, Cohen 
explains, isn’t coming from 
Basket of Smiles, but from 
the person who ordered it.
“They’re going to look at 
their basket and say, ‘Anne 
thought of me,’” she says as 
an example.
Over the coming 
months, Cohen wants 
to grow her business to 
become a go-to destination 
for custom gift baskets 
both within the local 
community and beyond.
“I’m a creative person 
and I want to be able to 
share my creativity with 
the world,” she says. “If I 
can reach anybody and it 
makes them smile, that’s 
my intention.” 

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