AUGUST 24 • 2023 | 35
FACING, LEFT: The Rosh
Hashanah Gift Basket. A
gift basket of amenities to
send to a sick friend.
within the continental
United States and creates
each gift basket herself.
“I want to make them
as customized as I can,”
she says of the gift baskets,
which each come with a
butterfly on them, a sign
of “good things” to come,
Cohen explains.
For each basket, Cohen
will gather the appropriate
items and arrange them,
while also decorating the
basket itself.
Her slogan — “when
words aren’t enough” —
serves as the backbone
of the creative process.
Ultimately, she wants to
help people express them-
selves through meaningful
gifts that go beyond cards
or assembly-line gifts.
“You just hope someone
is going to love it as much
as you love it,” she says.
Each gift basket, Cohen
explains, isn’t coming from
Basket of Smiles, but from
the person who ordered it.
“They’re going to look at
their basket and say, ‘Anne
thought of me,’” she says as
an example.
Over the coming
months, Cohen wants
to grow her business to
become a go-to destination
for custom gift baskets
both within the local
community and beyond.
“I’m a creative person
and I want to be able to
share my creativity with
the world,” she says. “If I
can reach anybody and it
makes them smile, that’s
my intention.”
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