42 | JULY 20 • 2023
ERETZ
front and dead center on the
show floor,
” she said. “Given
our focus, Israel’s Ecomotion
Week is an important show
for Lambert, my clients and
my transportation-energy-
focused team.
”
ECOMOTION WEEK
The Ecomotion pavilion was
part of Ecomotion Week,
which included 109 exhibit-
ing startups from Israel and
abroad, 75 sponsoring part-
ner organizations, dozens of
speakers and side events with
800 people from more than 50
countries meeting 2,700 peo-
ple from Israel.
Ecomotion is considered
Israel’s dynamic and growing
institutional community
comprised of more than
650 startups and 15,000
community members. It is a
joint venture of the nonprofit
Israel Innovation Institute
and Israel’s ministries of
Transport and Road Safety,
and Economy and Industry.
Its “ecosystem” includes
650 startups and 15,000
community members.
“Ecomotion creates
a platform for startups
to connect with other
community members such as
global industry, entrepreneurs,
academy, government,
investors and more in the
field of smart mobility, to
collaborate, network and
explore synergies,
” according
to Jennifer Schwarz, the
executive
director.
“Ecomotion
encourages
innovation
through a variety
of events such
as meetups,
challenge competitions,
adaptations, the annual Main
Event and more,
” she said.
All was not just (ecological
mobility) business on the
mission. The Michigan
delegation began its five-day
sojourn in Israel with a tour
of Jerusalem’s Old City, Yad
Vashem, historic Jaffa, and the
Tel Aviv beach and café scene.
Back at work, the MIBA
delegation visited more than
the one-day Ecomotion
event. Michigan participants
experienced several special
presentations.
Among them was
the “DriveTLV Event -
Sustainable Mobility from
Vision to Reality,
” presenting
the latest mobility trends
in smart and sustainable
mobility. They also learned
about first- and second-stage
fundraising during an era
of economic uncertainty
and witnessed live startup
pitches at an event hosted
by Mobilion, an early-stage
smart mobility venture fund
focused on after-market
innovations.
Tying Israel’s history and
future in the transformative
sphere, they visited the
Peres Center for Peace and
Innovation, founded in 1996
in Jaffa. Its “Israeli Innovation
Center” showcases the Israeli
innovation nation story,
promoting it across a variety
of sectors.
Ward is very positive about
the MIBA
’s work enhancing
Michigan’s economy through
Israeli partnerships.
“They have really opened
the door for Michigan/Israel
collaboration with the MIBA
‘Elevator,’ a physical space in
Downtown Detroit to act as
a landing zone established
to connect Israeli companies
to Michigan businesses,” she
said.
Jennifer
Schwarz
continued from page 41
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