DETROIT JEWISH NEWS
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JULY 13 • 2023 | 7
Another exciting
development for Israeli
transportation is self-
driving buses, where the
Transportation Ministry,
the Israel Innovation
Authority (IIA) and Ayalon
Highways are collaborating
to promote an autonomous
bus pilot, another milestone
to the revolutionary vision
of fully automated public
transport. Israel is definitely
aiming high and recently
even began conducting tests
of a flying taxi, a futuristic
solution that will help ease
traffic issues.
Defense — Israel is
considered safe and has a
strong military presence.
In Israel, both men and
women have mandatory
military service in the
Israeli Defence Forces
(IDF).
Military service is not
only necessary for citizens’
protection and sense of
security but also becomes
the source for building
character and innovation
development as the IDF
becomes a fertile ground
for entrepreneurship. If
you are accepted to an elite
unit, you are exposed to
life-changing experiences,
gain leadership skills, and
practice profound decision-
making and problem-
solving-skills that can
provide endless knowledge
and huge advantages in real
life.
In the words of Israel’s
first prime minister
David Ben-Gurion: “It’s
not enough to be up to
date; you have to be up to
tomorrow.”
One recent example of
Israeli military innovation
that is “up to tomorrow”
is the “Ofek-13,” a new spy
satellite launched in March
that is the most advanced
of its kind, delivering the
highest quality images to
the Israel Defense Forces
and is crucial for military
intelligence gathering.
Food and AgTech — If
you ever visited Israel,
you must have enjoyed
the exceptional culinary
experience. Israeli food
reflects the national culture
and is very developed, with
a high emphasis on social
gatherings and family.
Israel’s strong and
innovative AgriFood sector
is mainly a combination of
governmental support and
learning from the situation
of local resources shortage.
Just recently, the Israel
Innovation Authority
announced it would invest
up to $13 million in
FoodTech Fermentation, a
technology that can assist in
creating plant-based meat
and dairy substitutes.
Israeli food startups are
constantly emerging and
offering revolutionary
solutions. One of them is
Redefine Meat, a company
that uses a 3D printer to
create animal-free meat
with the same texture
and flavor using natural
ingredients.
There is, of course, many
more reasons for Israelis to
be happy about. Hopefully,
you will get the chance to
come to Israel soon to take
a closer look.
Liza Yedwab is the manager of
Israel Operations for the Michigan
Israel Business Accelerator. This
essay first appeared in its news-
letter.
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