APRIL 27 • 2023 | 59

have made it more difficult 
for small invitation and 
printing businesses to 
stay afloat, but Ishbia 
says the customer service 
that businesses like hers 
can offer keep customers 
coming back time and time 
again.
“Customer service is 
critical,” she explains. “I 
don’t care if people are 
ordering 10 invitations for a 
2-year-old’s birthday party, 
or they’re spending $5,000 
on wedding invitations. I 
want them to be excited 
and happy.”
Ishbia prides herself on 
taking her time and getting 
to know her customers. “I 
become friends with my 
customers,” she says. “I want 
them to love whatever they’re 
ordering from me.”
With clientele from what 
she calls “all walks of life,” 
Ishbia works with traditional 
Jewish weddings and bar and 
bat mitzvahs, but also many 
brides from out of town, single 
parents, same-sex 
couples and even 
fundraising events. 
Her most famous 
client to date, 
however, was the 
late Queen of Soul 
Aretha Franklin.
“I spent 15 min-
utes on the phone 
with her and at the 
very end of the call, 
she said, ‘It’s Aretha 
Franklin,’” Ishbia 
laughs. “I tried to keep my 
composure, and I went to her 
house to drop off the order [of 
cocktail napkins for a party 
she was giving].”

CONTINUING A LEGACY
Now, Ishbia feels thankful that 
she can continue her grand-
mother’s legacy and continue 
to help Metro Detroiters and 
more with their most import-

ant lifecycle events.
“Every job is different,” she 
says. “Every job is a happy 
occasion.”
As a self-described “positive 
and upbeat person,” Ishbia 
continues to get excited with 
every new order, especially 
when customers love their 
invitations, stationary or 
whatever it might be that 
they come to The Write Stuff 
Printing for.
With her daughter recently 
getting married, 
Ishbia experienced 
firsthand the joy 
of creating a one-
of-a-kind and 
memorable invita-
tion that her fami-
ly can continue to 
look back on for 
years to come. 
And with every 
job, Ishbia thinks 
of her grand-
mother.
“My grandmother passed 
away four years ago, and it 
feels like her legacy is left 
with me,” Ishbia says. “That’s 
a special thing. Whenever 
something big happens in the 
industry, I think of her and 
wish she was here so I could 
share it with her.” 

Visit the Write Stuff at http://

writestuffprinting.com.

EVIS MECOLLI

Dana Ishbia

WWW.SIMONEVITALEBAND.COM

INFO@SIMONEVITALE.COM

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