APRIL 27 • 2023 | 51

However, it also includes an 
outdoor patio and another 
smaller ballroom adjacent to 
the main ballroom, which alto-
gether can hold anywhere from 
500 to 600 guests.
“We’ve got an upstairs lounge 
and viewing deck,
” Sherman 
explains. “We could do craft 
cocktails and cigars there, for 
example.
”

A PERSONALIZED 
EXPERIENCE
As for food and beverage, M1 
Concourse has partnerships 
with five preferred caterers in 
the Metro Detroit area.
“We vetted all of these 
different caterers and food 
service companies in the area,
” 
Sherman says. “They were vet-
ted based on their execution of 
onsite events. We might steer 
you toward one caterer versus 
another based on your budget 
or interests.
”

“If you tell us you need to 
have a kosher meal, we’re going 
to send you to a particular 
caterer in a particular kitchen, 
because we know the quality of 
the service,
” he adds.
Sherman calls being able to 
provide kosher meals just one 
of many ways M1 Concourse 
can customize the event experi-
ence. “We can check the box on 
a lot of these things and take 
the question out of our guests’ 
minds by making recommen-
dations like that,
” he says.
Since the venue fills up 
quickly, Sherman recommends 
reaching out more than a year 
in advance to secure a date for 
a private event. Last year, M1 
Concourse held more than 100 
events and plans to get up to 
200 events in 2023 as COVID-
19 eases up.
“It’s a very unique location,
” 
he says. “That’s what’s unique 
about this property.
” 

The ballroom can 
accommodate up to 
600 guests.

M1-Concourse was 
home to the recent 
EPIC event by NEXTGen 
Detroit.

