34 | DECEMBER 8 • 2022
Israel-based Diamonds Direct
partnered with local charity
New Day Foundation during
their Grand Opening weekend
at their showcase in Troy earlier
this fall and donated a portion
of sales from the opening to the
foundation.
Additionally, Diamonds
Direct also sponsored the
raffle at New Day Foundation’s
Celebrity Lip Sync Battle in late
October. The generosity and
combined efforts resulted in a
donation of $10,000 to support
families fighting cancer.
“We are grateful for
Diamonds Direct’s help in
reducing the financial burden of
cancer diagnosis for Michigan
families,
” says Wendy Christie,
New Day Foundation’s
Marketing Director. “This gift
enables us to provide financial
and emotional resources to
improve quality of life and
treatment outcomes for multiple
families facing cancer. We are
honored that Diamonds Direct
selected New Day as their
charitable partner for these
events and we will always serve
the local cancer community
with the same compassion they
have given their philanthropic
efforts,
”
“Community involvement
and giving back to the Troy
community has always been
a deep passion of mine,
” says
Jennifer Alter, general manager
of Diamonds Direct Troy. “So
naturally, we were so happy to
host, support and donate to
New Day Foundation’s cancer
programs.
”
Where were you in 1940?
Watching the Detroit Tigers
win the American League
Pennant? Keeping a close eye
on Europe and Japan? Or, per-
haps, going to the neighbor-
hood theater to plunk down
$.15 to see Walt Disney’s ani-
mated masterpiece, Fantasia?
However, if you were young
family man Julius Danto, you
were at the kitchen table put-
ting together plans to build a
business that would — even-
tually —go far beyond your
expectations.
The Lithuanian-Jewish
immigrant was determined to
make it in America and help
others along the way while
doing so. Julius opened Danto
Furniture in 1940 in Southwest
Detroit and the Danto family
has never looked back — only
forward.
Danto Furniture employs
a multilingual staff who are
fluent in English, Arabic and
Spanish and has satisfied
customers throughout Metro
Detroit.
Current General Manager
and third-generation Danto,
Irwin Danto, said: “I think
one of the most important
reasons that Danto Furniture
has thrived for more than
80 years is because of our
dedication to serving others
and doing the right thing.
My grandfather Julius under-
stood that he was not the only
immigrant who had come to
this country; nor he realized,
was he the only immigrant
who needed a hand-up. In
many cases, Danto Furniture
has been among the first stops
for newly arriving immigrants;
and we are proud of that.
”
The company celebrated
its grand reopening Nov. 12
at 7741 Dix St. in Detroit. It
was nothing less than a party.
There was children’s face
painting, balloons, popcorn,
piñatas, Delia’s Food Truck,
cuisine from restaurant El
Nacimiento, grocery store E &
L Supermercado and Postres y
Delicias by Dianys Salinas.
Ashley Danto, Irwin’s daugh-
ter, who works in sales and
marketing, said: “I’m in awe of
my grandfather Charles Danto,
current owner and family
patriarch. His work ethic and
energy — even at 92 years old
— is amazing. He is the best
salesperson we have; everyone
is always looking to talk to
‘Charlie’ and when he is not in
the building you can feel the
difference.
”
BUSINESS
BIZ BRIEFS
Diamonds Direct Partners with
New Day Foundation
Danto Furniture Celebrates Grand Reopening
Ashley, Irwin and Charles Danto
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