38 | OCTOBER 13 • 2022 

High-Tech, which aims to 
educate global readers about 
cutting-edge Israeli technol-
ogy and how to navigate the 
industry. Her most popular 
post, she says, is about how 
to get legally fired in Israel, 
since getting fired from a 
job requires a “Shimua” or a 
hearing.
“The goal is to provide 

information that’s not really 
accessible in English online,” 
Kirsch explains. “Some legal 
information about employ-
ment law, for example, is not 
written in English. I still have 
people messaging me, asking 
me questions about Israel’s 
firing process. If I can help 
introduce them to a lawyer 
or get them into a relevant 

Facebook group, I will try to 
help.”

RETURNING HOME
Yet after COVID-19 and the 
rising cost of living, Kirsch 
decided it was time to return 
home.
According to a 2021 cost of 
living report, Tel Aviv ranked 
as the most expensive city in 
the world to live in. Luckily, 
Kirsch’s work in Israel helped 
her save enough money to 
buy a condo in Birmingham, 
bringing her back to her roots.
Since returning home in 
June 2022, Kirsch is now 
working remotely at Amsive 
Digital, a New York-based 
digital marketing agency, as 
manager of digital media. 
She continues to work with 
numerous Israelis in her com-
pany and with people who 
have worked with Israelis.
Working in Israel and for 
Israeli companies, Kirsch says, 
helped her “transform” her 
career. “It opened up many 
more opportunities for me in 
the U.S. and with internation-

al companies,” she explains. 
“It also helped me secure 
my newest job with Amsive 
Digital.”
In addition to her new 
role, Kirsch recently accepted 
a position on the advisory 
board for the Serling Institute 
at Michigan State University, 
which offers Jewish studies 
and programming. She’s 
spoken at Michigan State 
University, where she grad-
uated in 2011 with a bache-
lor’s degree in international 
relations and Jewish studies, 
about her work experience in 
Israel twice.
Outside of work and volun-
teering, Kirsch enjoys fitness, 
hiking, reading and cooking. 
She continues to make popu-
lar Israeli dishes, like hummus 
and shakshuka, for herself and 
her boyfriend.
While Kirsch loves being 
home, she keeps a place for 
Israel in her life. “I just fell 
in love with the country,” she 
says. “I will return to Israel to 
visit or perhaps be a digital 
nomad for a while.” 

Sara Kirsch 
in Akko

Sara Kirsch and 
Professor Yael Aronoff, 
head of the Jewish 
Studies Program 
at Michigan State 
University

Sara Kirsch at Facebook TLV 
when she was working there

NEXT DOR
VOICE OF A NEW GENERATION

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