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viewing superachievers, filling 
folders and notebooks with 
observations, stories and 
key traits they shared. Those 
traits include being goal- and 
action-oriented, a person of 
integrity, hardworking, col-
laborative and an outstanding 
communicator. 
Two decades of research 
led to his latest book, GPS 
for Success: Skills, Strategies 
and Secrets of Superachievers, 
(Productivity Press, NYC, NY), 
which provides a roadmap for 
young people to achieve their 
dreams and a fulfilling life.
“Life’s opportunities, career 
advancement and financial 
success don’t just happen — 
you create them,” Franklin 
says. “I want this book to be 
a resource for recent gradu-
ates and young professionals. 

It’s my way of giving back, 
helping young people to help 
themselves.”
The book is based in part 
on a GPS for Success course 
Franklin developed and taught 
for many years at Central 
Michigan University. He sat 
down and finally put all the 
chapters together during 
COVID-19 when his office 
closed and he had some 
downtime.
“Barry has done these 
three things for you: He did 
the work ... He saved you 
time ... He provides ideas 
you can use to be more 
successful,” writes leader-
ship speaker and bestselling 
author Mark Sanborn in the 
book’s foreword.
Successful in his personal 
life, too, Barry and his wife, 

Linda, have been married 51 
years. They have two adult 
children and four grandchil-
dren ages 13, 10, 7 and 5. They 
are members of Temple Israel 
in West Bloomfield. 
Franklin says there a cor-
relation between Judaism and 
superachievers; the two go 
hand-in-hand.
“Education is a very strong 
component of Judaism,” he 
notes. “I know many people 
who really strive to be the best 
they can be and that’s anoth-
er common denominator 
in Judaism. Early on, one of 
the major things I got out of 
Judaism is serving others.” 
Franklin says he’s achieved 
about 95% of what he set out 
to do in life. He’s been inspired 
and encouraged along the way 
by fellow superachievers who 

are his friends. They taught 
him some additional secrets 
— that setbacks line the road 
to success, to ask for the 
things you want, be interested 
in others, make others feel 
important and exceed people’s 
expectations.
“Early in your career, 
do everything possible to 
work with people you want 
to emulate,” Franklin adds. 
“Improve your writing, 
speaking and communica-
tion skills. Set goals and set 
them in writing; ‘If it’s not 
on paper, it’s vapor.’” 

“GPS for Success: Skills, Strategies and 

Secrets of Highly Successful People” 

can be purchased at healthylearning.

com, through Productivity Press at 

routledge.com, and through amazon.

com. Learn more about the author at 

drbarryfranklin.com.

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