B

en & Jerry’s is not let-
ting go of its West Bank
pullout goal without
a fight — with its parent com-
pany.
The iconic ice cream brand
has filed a lawsuit against
Unilever over its decision to
sell the Israeli arm of the busi-
ness to Israel-based franchise,
American Quality Products
Ltd. and its owner Avi Zinger,
which will continue to sell Ben
& Jerry’s in the West Bank.
Ben & Jerry’s says that
Unilever’s decision was made
without the brand’s board’s con-
sent and wrote in a statement
that stopping the sale is neces-
sary to protect “the social integ-
rity that the ice cream brand has
spent decades building.
” The
lawsuit will aim to block the sale.
After publicly critiquing
the Unilever move, the Ben &

Jerry’s board voted to file the
suit, the New York Post report-
ed.
“It’s a done deal,” Zinger’s
attorney Alyza Lewin, president
of the Louis D. Brandeis Center
for Human Rights Under Law,
said. “Unilever chose the mor-
ally correct, socially just and
principled path when it ensured
that Ben & Jerry’s ice cream
would continue to be produced
and sold in Israel and the West
Bank.”
Other pro-Israel groups that
had pressured Unilever to take
action to maintain the brand’s
Israel presence dismissed
the lawsuit, with the Israeli-
American Coalition for Action
calling it “a tantrum by BDS
activists at Ben & Jerry’s.”
IAC For Action executive
director Joseph Sabag told the
JTA that his group and others,

including StandWithUs, turned
Ben & Jerry’s into a rallying
cause because of Unilever’s
size and influence within the
business world. They hoped to
make the case a deterrent to
other companies considering
their own Israel restrictions or
considering a similar acquisi-
tion agreement that would give
a brand the same kind of con-
trol over its social advocacy.
“I can hardly think of a com-
pany out there that would want
to follow in Unilever’s footsteps
now,” Sabag said. He referred
to the pro-Israel advocacy
campaign around Ben & Jerry’s

as proof of concept for an “eco-
nomic Iron Dome” protecting
Israel from financial pressures,
a reference to the country’s ven-
erated missile defense system.
The Ben & Jerry’s board,
which has a history of social
justice advocacy, made the deci-
sion to stop selling its products
in what they call “Occupied
Palestinian Territory” following
Israel’s deadly conflict with
Hamas in May 2021. Unilever
originally stated that it had lit-
tle power over decisions made
by Ben & Jerry’s board, which
makes its recent decision to sell
a surprise.

the exchange
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Motorists drive past a closed Ben & Jerry’s ice-cream shop in the
Israeli city of Yavne, south of Tel Aviv, July 23, 2021.

AHMAD GHARABLI/AFP VIA GETTY IMAGES

Ben & Jerry’s Sues
Parent Company

JTA.ORG