B

en & Jerry’s is not let-
ting go of its West Bank 
pullout goal without 
a fight — with its parent com-
pany.
The iconic ice cream brand 
has filed a lawsuit against 
Unilever over its decision to 
sell the Israeli arm of the busi-
ness to Israel-based franchise, 
American Quality Products 
Ltd. and its owner Avi Zinger, 
which will continue to sell Ben 
& Jerry’s in the West Bank.
Ben & Jerry’s says that 
Unilever’s decision was made 
without the brand’s board’s con-
sent and wrote in a statement 
that stopping the sale is neces-
sary to protect “the social integ-
rity that the ice cream brand has 
spent decades building.
” The 
lawsuit will aim to block the sale.
After publicly critiquing 
the Unilever move, the Ben & 

Jerry’s board voted to file the 
suit, the New York Post report-
ed.
“It’s a done deal,” Zinger’s 
attorney Alyza Lewin, president 
of the Louis D. Brandeis Center 
for Human Rights Under Law, 
said. “Unilever chose the mor-
ally correct, socially just and 
principled path when it ensured 
that Ben & Jerry’s ice cream 
would continue to be produced 
and sold in Israel and the West 
Bank.”
Other pro-Israel groups that 
had pressured Unilever to take 
action to maintain the brand’s 
Israel presence dismissed 
the lawsuit, with the Israeli-
American Coalition for Action 
calling it “a tantrum by BDS 
activists at Ben & Jerry’s.”
IAC For Action executive 
director Joseph Sabag told the 
JTA that his group and others, 

including StandWithUs, turned 
Ben & Jerry’s into a rallying 
cause because of Unilever’s 
size and influence within the 
business world. They hoped to 
make the case a deterrent to 
other companies considering 
their own Israel restrictions or 
considering a similar acquisi-
tion agreement that would give 
a brand the same kind of con-
trol over its social advocacy.
“I can hardly think of a com-
pany out there that would want 
to follow in Unilever’s footsteps 
now,” Sabag said. He referred 
to the pro-Israel advocacy 
campaign around Ben & Jerry’s 

as proof of concept for an “eco-
nomic Iron Dome” protecting 
Israel from financial pressures, 
a reference to the country’s ven-
erated missile defense system.
The Ben & Jerry’s board, 
which has a history of social 
justice advocacy, made the deci-
sion to stop selling its products 
in what they call “Occupied 
Palestinian Territory” following 
Israel’s deadly conflict with 
Hamas in May 2021. Unilever 
originally stated that it had lit-
tle power over decisions made 
by Ben & Jerry’s board, which 
makes its recent decision to sell 
a surprise. 

the exchange
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Motorists drive past a closed Ben & Jerry’s ice-cream shop in the 
Israeli city of Yavne, south of Tel Aviv, July 23, 2021.

AHMAD GHARABLI/AFP VIA GETTY IMAGES

Ben & Jerry’s Sues 
Parent Company

JTA.ORG

