Why Hire Just a 
Real Estate Agent 
When You Can Procure 
a Marketing 
Dream Team?

KIM KISNER
W

hen considering which real 
estate agent to work with, a 
full-fledged marketing team 
with expertise in search engine optimization 
(SEO), digital media, social media, high-end 
photography, copywriting and production 
level videography is not typically part of the 
equation. Nor is global penetration, afforded 
by the world’s largest luxury brand and pres-
ence in more than 75 countries worldwide.
Well it’s time to rethink you options. Dan 
Gutfreund is not your typical real estate 
broker; he’s a sales and marketing afficio-
nado. 

UNIQUE PHILOSOPHY 
“The way I approach my business is market-
ing first, real estate second,” says Gutfreund. 
“Getting your ‘listing in lights’ is what it’s 
all about … presenting a home in the most 
beautiful, inviting, captivating way to the 
largest qualified audience, through all the 
right channels. I’ve curated a robust, highly 
skilled team to do just that.”
Born and raised in a Jewish family in 
Toronto, Canada, Gutfreund relocated 
to Michigan in 2008 and started his real 
estate career with Signature Sotheby’s 
International Realty. With the Sotheby’s 
footprint, brand presence and global reach 
as his foundation, he’s developed the Dan 

Gutfreund Realty Group, one of the most 
successful agencies in Michigan and nation-
ally, approaching $90 million in sales and 
consistently ranking at the top of Sotheby’s 
agents annually.
“Working within the Sotheby’s umbrella 
offers unparalleled exposure, and such a 
rich and deep infrastructure and brand to 
build upon … it’s a marketers’ utopia,” he 
says. “I couldn’t think of a better corner-
stone on which to grow my business.” 
With homes consistently listed locally, 
nationally and internationally 
in publications like the Wall 
Street Journal, New York Times 
and other prominent media 
outlets, the Sotheby’s coverage 
is indeed extensive.
Gutfreund has taken this 
local, domestic and global 
approach a step further, apply-
ing it toward assembling his 
marketing team. He has hand-
picked specific talent from 
across the country, and the 
group now represents members 
from the Midwest, East Coast 
and locally. Having perfected 
remote communications and 
workflow some time ago, the 
structure served him and the 

team well during the pandemic.
This “dream team” includes the industry’s 
top stager, videographer, photographer, 
copywriter, digital marketing manager, SEO 
specialist, social media manager and an 
outsourced PR firm — and it’s built to show-
case homes like no other. They are known 
by their clients as a well-oiled machine. 
“I like to think we work together as a relay 
team does … with me out there originat-
ing the business, then passing the baton 
through each highly skilled team member 

SPONSORED BY DAN GUTFREUND REALTY GROUP 

