28 | MARCH 31 • 2022 

U

nless you’ve been hibernating for 
the past couple of years, you’ve 
probably heard of TikTok. It’s a 
social networking app that features short 
videos and has taken the world by storm. 
Today, you can watch the latest dance craze 
or see teens doing pranks and stunts. You 
can also watch actual video footage of the 
Russian invasion of Ukraine shot on cell 
phones along with stay-at-home dads tell-
ing their favorite jokes and highlights of 
the latest sporting events.
The Chinese-owned TikTok only allows 
the upload of short (15 seconds to three 
minutes) videos and has gained in popu-
larity since the demise of similar apps like 

Vine and Musical.ly (another Chinese-
owned app that merged with TikTok). It 
became the first non-Facebook mobile app 
to reach 3 billion downloads globally this 
past summer. 
Like YouTube, Facebook and Instagram, 
Jewish content is readily available on the 
TikTok platform. The app has given rise to 
a new crop of Jewish personalities who are 
profiting from creating popular content for 
the Jewish community (as well as Jewish 
content for non-Jews, too). A recent NBC 
News article interviewed several Jewish 
creators on the TikTok app who said they 
feel they have been subjected to a type of 
censorship, with the app regularly flagging 

and removing their content. Additionally, 
there have been many antisemitic slurs in 
the comment section of videos upload-
ed by these Jewish content creators. 
Nevertheless, these new Jewish internet 
celebrities have persevered and continue to 
churn out videos that go viral, even edu-
cating people about Judaism and dispelling 
myths along the way.
So, who are these Jewish TikTok content 
providers?

CRAZY BROTHERS-IN-LAW 
(@JEWCRAZY)
Tommer and Yossi are brothers-in-law 
who must have looked at the typical dance 
memes on TikTok and determined that they 
could do those with a Jewish flavor. This 
duo has half a million followers, 10 million 
likes, and make money selling JewCrazy-
branded merchandise. 
 In one of their most popular videos, the 
two men appear to be getting into a fight 
with a gangster who tells them to come 
back to the alley strapped. Instead of return-
ing strapped with guns, they reappear wear-
ing the leather straps of their tefillin. 
Tommer and Yossi regularly answer 
questions from commenters in a cynical 
manner, but ultimately educate the public 
about what it means to be observant Jews. 
Many of the comments on their videos 
bring up millennia-old stereotypes about 
Jewish people (e.g., do Jews have horns, do 
Jews control the banks, etc.), but @JewCrazy 
responds to these misguided commenters 

JewCrazy

RABBI JASON MILLER CONTRIBUTING WRITER

Challah Prince
Jewish 
TikTok

OUR COMMUNITY

JEWS IN THE DIGITAL AGE