30 | JANUARY 13 • 2022 

P

athologyOutlines.com 
— a free, no registration, 
online pathology 
textbook — is celebrating its 
20th anniversary this year. 
Started in Metro Detroit 
in 2001 by Dr. Nat Pernick, 
the website employs 20 staff 
members, an editorial board 
with 36 academic pathologists 
and has more than 300 active 
authors. The site is based on 
the belief that accurate medical 

information written, edited 
and peer-reviewed by qualified 
medical professionals, should be 
free and accessible to everyone. 
Pernick, a pathologist 
himself and a third-generation 
Detroiter, had the idea for 
the site when he finished his 
residency.
“We have books and notes, 
but being obsessive-compulsive, 
I want to have everything in one 
place and on the web,
” Pernick 

PathologyOutlines.com’s Pathologist 
Directory lists 600 pathologists in 
more than 60 countries. 

Celebrating 
20 Years

DANNY SCHWARTZ STAFF WRITER

Dr. Nat Pernick

business SPOTlight

brought to you in partnership with 
B I R M I N G H A M

 

here’s to

The executive board of the 
Michigan Jewish Sports 
Foundation announced the 
appointment of Donald Rudick 
as its executive director. One of 
his major functions will be the 
planning of the Hank Greenberg 
Memorial Golf Outing in June at 
Franklin Hills Country Club.

Business Leaders for Michigan 
today announced that Randi 
Berris, an award-winning corpo-
rate communications leader and 
former statewide news editor, 
has joined the organization as 
vice president of marketing and 
communications. Berris, who has 
a degree in broadcast journalism 
from Syracuse University, also 
served two decades as news 
editor at the Associated Press.

Alexandra Osten, head of adver-
tising Channel Partnerships, was 
recognized by Forbes after she 
helped her company launch and 
expand advertising partnerships 
with Meta, LinkedIn, TikTok, 
Twitter, Snapchat and Pinterest. 
She manages advertising spend 
that passes through Sprinklr from 
a roster of clients that include 
80% of the Fortune 1000. 

Republican Gabi Grossbard 
of Southfield announced his 
campaign for Congress. He is a 
Medicare specialist working to 
assist the elderly with the compli-
cated enrollment and plan selec-
tions. Grossbard wants to focus 
on healing our country, lowering 
inflation and giving parents a 
voice in their kid’s education.

continued on page 33

