DECEMBER 30 • 2021 | 37

The interior of the Xhibition luxury retail store featuring apparel for men and women in Downtown Detroit

BUSINESS

L

uxury retailer Xhibition has 
expanded its business to Downtown 
Detroit’s Capital Park neighborhood 
in the historic Farwell Building, 1251 
Griswold St. The 4,000-square-foot store 
will feature women’s and men’s apparel, 
footwear and home goods. 
This is Xhibition’s third brick-and-mor-
tar location, with its first in Cleveland 
and second in Shaker Heights, Ohio.
Since the first store opened in 2014, 
Xhibition has made a concerted effort to 
be at the front of the latest trends with 
the most culturally relevant brands, cult 
labels and premier designers as a go-to 
destination for fashion. 
“Xhibition was a concept born to 
address the elevated street market that 
was emerging, to create a more inti-
mate, boutique-y environment for our 
consumers and to offer them product 
that was really hard to find,” says Robert 
Rosenthal, Xhibition co-founder and 
owner. “It’s a very tight curated assort-
ment of products from vendors all over 
the world.”

The brand selection uniquely showcas-
es the intersection between streetwear, 
sportswear and luxury and includes nota-
ble brands such as Adidas, Air Jordan, 
Eckhaus Latta, Ganni, Nike, Human 
Made, Off-White, Rhude, Stone Island, 
Stüssy, Visvim and more.
Rosenthal believes businesses that build 
relationships and support community ini-
tiatives will thrive in the future.
Xhibition engages with its community 
through its philanthropic initiative, X 
COMMUNITY WORKS. This platform 
entails the curation of in-store events, 
business partnerships, educational 
workshops, association with local insti-
tutions and selected charitable causes. 
Plans are already underway to launch 
X COMMUNITY WORKS in Detroit, 
where the hope is to contribute to the 
success and prosperity of the city.
“The community aspect of our business 
is really important to us,” Rosenthal says. 
“
And X COMMUNITY WORKS is the 
arm of our business that really supports 
the underserved in the community.”

Rosenthal says choosing Detroit as 
Xhibition’s new location was easy. 
“Detroit felt very familiar to us. We’re 
Midwesterners, and I think Detroit and 
Cleveland share a lot of very similar attri-
butes,” Rosenthal says. “We’ve wanted to 
have a store in Detroit, and I can tell you 
that Detroit to me is the happiest city 
I’ve ever been in. We’ve been so warmly 
received by the community; it really feels 
like there’s an incredible energy and a 
spirit that people want to see Downtown 
be successful. 
“I travel a lot, and I feel an energy in 
Downtown Detroit that I don’t feel in 
other cities right now,” he added. “It feels 
comfortable for us. We are thrilled to be 
here, and we really plan on digging deep 
roots in the Detroit marketplace. We 
couldn’t be more excited.” 
Rosenthal, who is Jewish, takes pride in 
bringing his brand to Detroit.
“I’m very proud of my Jewish heritage,” 
he says. “I think a lot of the things I’ve 
learned, Jewish values, we try to bring 
into our business on a daily basis.” 

PHOTOS COURTESY OF XHIBITION

Luxury retailer Xhibition opens location in Downtown Detroit.
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DANNY SCHWARTZ STAFF WRITER