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December 09, 2021 - Image 27

Resource type:
Text
Publication:
The Detroit Jewish News, 2021-12-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

DECEMBER 9 • 2021 | 27

by finding a document
or a picture hidden in
the archives, then adds
context around its history
by bringing in things like
newspaper articles or other
items. “I take people on
this journey with me and
through the discovery of
more information,” she says.
In Temple Beth El’s
archives, Gottlieb says
there is no shortage of
interesting stories. With
about 1,500 linear feet of
archival material housed
in hundreds of different
collections, she’s able to
comb through rabbinical,
family, building and affiliate
group collections, among
others.
“Our collection expands
into early Michigan Jewish
history, not just Temple
Beth El,” she explains. “It
has photographs, movie
reels, audiotapes and oral
histories.”

EXPANDING OUT OF
THE BOX WITH ON-THE-
GROUND SEGMENTS
Now, Gottlieb and Temple
Beth El are partnering with
Robbie Terman, director
of the Leonard N. Simons
Jewish Community Archives
of the Federation, to expand
the Out of the Box program.

A new on-the-ground
segment “Out of the Box: A
Bisel of History” captures
short snippets of Metro
Detroit Jewish history
around town, which are
then shared on Facebook
Live, Instagram and TikTok.
They’re rotated out every
other week with traditional
Out of the Box segments.
Together, Gottlieb and
Terman work to bring
Jewish culture to new
audiences, particularly
young followers who engage
with TikTok. So far, they’ve
gotten more than 300,000
likes, 2 million views and
nearly 6,000 followers since
the TikTok account was
created two months ago.
“Archives have long been
thought of as places with
dusty, old boxes filled with
dull documents,” Terman
says. Through Out of the
Box, she continues, Gottlieb
has proven otherwise while
sharing the fascinating,
surprising and even wacky
stories that she finds.
“With her creative
thinking and passion for
Michigan Jewish history,
she has found new ways
to bring stories to the
public,” Terman says, “as
well as educate them on the
importance of archives.”

Robbie Terman and Laura Gottlieb

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Southfield, MI 48034
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24725 West 12 Mile – Ste. 110

Southfield, MI 48034

1-248-945-1111

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Southfield, MI 48034

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Southfield, MI 48034

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