AUGUST 12 • 2021 | 45
to take the company to the
next level.
“Not just out of con-
venience, but we really
believed in the talent pool,
the resources the region
provides in supply chain
and other partnership
opportunities,” Tom said.
Nano Magic in fall
2020 moved its operations
from Ohio to Madison
Heights, taking space in a
30,000-square-foot facility.
Tom said an important
strategic initiative was to help
support this region in the hir-
ing process, and getting to do
it in Metro Detroit, a place he
was born and raised, means
that much more.
Nano Magic is doing a lot
on the social impact front,
developing a “Buy an Ounce,
Give an Ounce” philosophy,
similar to TOMS Shoes.
“Everything we do here you
can measure in ounces, and
we’re supporting charities and
other initiatives aligned with
our mission and meaningful
to our team. We’re going to be
doing a lot on that front, and I
think those things really set us
apart from our competition.”
Nano Magic products,
including eyeglass clean-
er, defogging products and
nano-coated products for glass
and ceramics, can be found in
Walgreens and Lowe’s stores
across the country, along with
NanoMagic.com, Amazon
Marketplace, Walmart
Marketplace, Lowes.com,
Homedepot.com and more.
“Without disclosing
confidential information,
you will see us in more to
come,” Tom said. “We’ve
hired 40 people in the last
few months. We’re grow-
ing, doing some pretty cool
things and really develop-
ing the Nano Magic brand
identity.”
Ron Berman, who lives in
Florida but has traveled to
Michigan every other week for
the past eight months, serves
as the senior vice president of
sales and marketing along with
being a board member. The
elder Berman is not certain
this venture could have turned
around without his son at the
helm.
“I told the board I’m not
going to put any more money
in this company, and I’m not
going to get anyone else to put
money into it unless two things
happen: I get control of the
company and I get somebody
who can manage it,” Ron said.
“
And that’s when I realized
what Tom had accomplished
and that he had the full skillset
necessary to be the quarterback
for this venture, and so far it’s
proving to be true.”
With expected millions of
Americans using Nano Magic
products this year and with
distribution in 92 countries
already, the Berman father-
and-son duo have big goals.
“To build something locally,
and I think I can go anywhere
in the United States a few years
from now and everyone will
know who we are, to build not
a national but international and
global brand, that’s our goal,
”
Ron said.
“To think this company out
of Detroit all of a sudden can be
a household name — it’s excit-
ing, it’s motivating.
”
Ron and Tom Berman
We can’t help you
solve a Sudoku.
But we can help you
understand mortgages.
NMLS #718852
B I R M I N G H A M