JULY 8 • 2021 | 43

changed (including the econ-
omy and market demands), 
Warren Rose says Edward 
Rose & Sons continues to 
adhere to his grandfather’s 
motto of getting the “most 
house for your money.” This 
has carried them through the 
decades, he believes.
“It’s a thread of culture,” he 
says of the motto. “It’s a com-
mon theme of the company 
and over Edward’s lifetime.” 
 The Rose family is also 
heavily involved in Jewish 
philanthropy and advocacy, 
including Warren Rose serv-
ing on Temple Beth-El lead-
ership for a number of years.

MARKING CENTENNIAL 
To celebrate 100 years in 
business, Edward Rose & 

Sons will host events at their 
150 apartment communities 
over the next few months. 
 They’ve even hired a 
filmmaker to put together 
a documentary showcasing 
the history of the company. 
Though the business has 
seen remarkable growth over 
the past century, Warren 
Rose says the story of his 
grandfather’s vision is only 
just beginning.
“We want to see contin-
ued growth in new markets 
around the country,” he 
explains. 
“We’re currently in 18 
states and growing. We’d 
like to continue developing 
new product lines and also 
increasing our presence in 
senior living spaces.”

Yet despite their success, 
Warren Rose says Edward 
Rose & Sons will always 
remember and honor their 
humble roots. 
“It’s remarkable how all 
they had is their wits, their 
hard work and their ethics,” 

he says of his grandfather’s 
generation and other immi-
grants who made a name for 
themselves. 
“They turned that into 
success, and Edward is cer-
tainly an example of that 
group.” 

The current generation shepherding the family business: Warren, 
Irving, Leslie and Sheldon Rose

We can’t help you 
remove a wasp nest.

But we can help you 
bank from home.

B I R M I N G H A M

Member FDIC

