36 | JULY 1 • 2021 

Aric Klar continues. “But 
when we think of toys, we 
think the brain.”
Toyology Toys sees 
customers of all ages 
shopping in their stores, 
including both kids and 
adults who have autism. 
They also see adults who 
are navigating memory loss 
and are turning to toys for 
their memory-boosting 
properties. 
“These toys became 
a staple for education,” 
Aric Klar says. “Once that 
staple became clear, I think 
we officially became a 
household name.”

PERSONALIZED 
SHOPPING 
Building on this trust, the 
Klar family also turned to 
wholesale and distribution 
of trend-based products to 
make sure the right toys 
always get to the right 
people. They also rely on 
their in-person shopping 
experience to set them 
apart from the competition, 
including Amazon.
“I know it’s really 
fast for people to shop 
online because purchases 

arrive quickly, but when 
people are going online 
to find things, it’s time-
consuming,” Nori Klar 
explains. “People walk into 
our store and say, ‘I have a 
2-year-old girl who loves 
pretend play, and I’d like to 
spend $30.”
Nori Klar says the staff 
are trained to take any 
request such as this one 
and help customers pick 
out the perfect products. 
“They’re out the door in 10 
minutes with a beautifully-
wrapped gift,” she 
continues. “They always 
come back and say, ‘You 
just knew what to get.’ We 
have personalized service, 
we gift-wrap, we ship and 
deliver. We cover all the 
avenues, and you can shop 
local.” 

continued from page 35

Nori Klar

Aric and 
Jonathan Klar do 
some toy-testing 
of their own.

BUSINESS

COURTESY OF TOYOLOGY

COURTESY OF TOYOLOGY

Sitner 60th
B

arbara and Jerry Sitner celebrated 60 years 
together on June 27, 2021. Their sons gave them 
a small family dinner at Barbara and Jerry’s home 
in Bloomfield Hills. Grandkids Alex, Mari and Eden from 
Boston, Seattle and Chicago joined in the honor of the 
event. The event was also marked by many recogni-
tions from family and friends.

MAZEL TOV!

MARCH 31, 2021
Asher James Wolf is the son of Mallory 
and Alex Wolf. Grandparents are Helene 
Goldberg and Avery Sommerfeld, Steven 
Wilson and the late Tammy Wilson, and 
Tim Wolf. Great-grandparents are Joanne 
and Morton Goldberg, Rosemary Wolf and the late 
James Wolf, Barbara and Bill Sanchez.

MARCH 24, 2021
Karen Rosen, formerly of Farmington Hills, 
and Evan Wasserman of Roslyn Heights, 
N.Y., are thrilled to announce the birth of 
their first child, Nora Rosen Wasserman. 
She is welcomed into the world by her 
grandparents, Roy and Robin Rosen, and Alan and 
Lisa Wasserman. Nora is 103 years younger than her 
great-grandfather Fred Rosen. She is named in both 
English and Hebrew for her late great-grandmothers 
Eleanor DeAguirre, Adele Samuels and Evelyn Rosen. 

Temprance Raeden Goldfarb, surrounded 
by family and friends, will lead the 
congregation in prayer on the occasion of 
her bat mitzvah on Saturday, July 3, 2021, at 
Temple Israel in West Bloomfield. She will 
be joined in celebration by her proud 
parents, Jamie L. Auster and Scott L. Goldfarb, and 
siblings William, Jasper and Dax Julius. Temprance is 
the loving grandchild of Andrea and Lex Byers, and 
Trudie and Lawrence Goldfarb; and great-grandchild of 
the late Marilyn Schwartz.
She is a student at Clifford Smart Middle School in 
Commerce Township.

