36 | JULY 1 • 2021

Aric Klar continues. “But
when we think of toys, we
think the brain.”
Toyology Toys sees
customers of all ages
shopping in their stores,
including both kids and
adults who have autism.
They also see adults who
are navigating memory loss
and are turning to toys for
their memory-boosting
properties.
“These toys became
a staple for education,”
Aric Klar says. “Once that
staple became clear, I think
we officially became a
household name.”

PERSONALIZED
SHOPPING
Building on this trust, the
Klar family also turned to
wholesale and distribution
of trend-based products to
make sure the right toys
always get to the right
people. They also rely on
their in-person shopping
experience to set them
apart from the competition,
including Amazon.
“I know it’s really
fast for people to shop
online because purchases

arrive quickly, but when
people are going online
to find things, it’s time-
consuming,” Nori Klar
explains. “People walk into
our store and say, ‘I have a
2-year-old girl who loves
pretend play, and I’d like to
spend $30.”
Nori Klar says the staff
are trained to take any
request such as this one
and help customers pick
out the perfect products.
“They’re out the door in 10
minutes with a beautifully-
wrapped gift,” she
continues. “They always
come back and say, ‘You
just knew what to get.’ We
have personalized service,
we gift-wrap, we ship and
deliver. We cover all the
avenues, and you can shop
local.”

continued from page 35

Nori Klar

Aric and
Jonathan Klar do
some toy-testing
of their own.

BUSINESS

COURTESY OF TOYOLOGY

COURTESY OF TOYOLOGY

Sitner 60th
B

arbara and Jerry Sitner celebrated 60 years
together on June 27, 2021. Their sons gave them
a small family dinner at Barbara and Jerry’s home
in Bloomfield Hills. Grandkids Alex, Mari and Eden from
Boston, Seattle and Chicago joined in the honor of the
event. The event was also marked by many recogni-
tions from family and friends.

MAZEL TOV!

MARCH 31, 2021
Asher James Wolf is the son of Mallory
and Alex Wolf. Grandparents are Helene
Goldberg and Avery Sommerfeld, Steven
Wilson and the late Tammy Wilson, and
Tim Wolf. Great-grandparents are Joanne
and Morton Goldberg, Rosemary Wolf and the late
James Wolf, Barbara and Bill Sanchez.

MARCH 24, 2021
Karen Rosen, formerly of Farmington Hills,
and Evan Wasserman of Roslyn Heights,
N.Y., are thrilled to announce the birth of
their first child, Nora Rosen Wasserman.
She is welcomed into the world by her
grandparents, Roy and Robin Rosen, and Alan and
Lisa Wasserman. Nora is 103 years younger than her
great-grandfather Fred Rosen. She is named in both
English and Hebrew for her late great-grandmothers
Eleanor DeAguirre, Adele Samuels and Evelyn Rosen.

Temprance Raeden Goldfarb, surrounded
by family and friends, will lead the
congregation in prayer on the occasion of
her bat mitzvah on Saturday, July 3, 2021, at
Temple Israel in West Bloomfield. She will
be joined in celebration by her proud
parents, Jamie L. Auster and Scott L. Goldfarb, and
siblings William, Jasper and Dax Julius. Temprance is
the loving grandchild of Andrea and Lex Byers, and
Trudie and Lawrence Goldfarb; and great-grandchild of
the late Marilyn Schwartz.
She is a student at Clifford Smart Middle School in
Commerce Township.