48 | JUNE 24 • 2021 

of fashion, working part-time at Sundance 
Shoes (now in Birmingham) and other proj-
ects. Now that her twins are out of college, 
and her youngest daughter is 12, it seemed 
the perfect time to get back to her love. She 
opened her own version of Regal’s boutique, 
now called Party Girls Mitzvahs, in a private 
room in her Huntington Woods home last 
July.
“Fashion is my passion,
” Rott says. “
At 
one time, I thought about being a personal 
shopper for kids, because so many parents 
hate taking their kids to try on clothes, but 
I love it. My kids’ friends say I’m the cool 
mom — but I think I’m just real with them. 
I tell them the truth.
“When I had Syd & Samz, I had a little 
girl who would come into my store who was 
not a ‘typical’ easy-to-fit size. It made me feel 
so good to help her feel special. That’s what 
my life is all about — I love when I can help 
someone else feel good about themselves.
”
Party Girls Mitzvahs fills a niche for an 
often-forgotten age group, that’s not an 
adult, but not a little girl, and, for now, Rott 
plans to focus on mitzvah service and party 
dresses.
In addition to Regal’s leftover invento-
ry — which includes a range from sleek 
fitted and straight dresses to flouncy styles 

embellished with sparkles and tulle — Rott 
plans to incorporate more stock and more 
of her own style once trade shows reopen 
post-pandemic. But in the meantime, she 
works with a variety of designers and can 
special order almost anything. She has an 
entire back room devoted to the business 
with a dressing room, cozy sofa and fun 
touches.
“Everybody who walks in says it’s so per-

sonable,
” says Rott, who books private show-
ings by appointment. “I can personally help 
each girl, I can fit them, help decide what 
looks good on them.
“It’s a customized experience with an 
expert and it makes them feel special. There 
are no distractions,
” she says. “It takes the 
weight off the parent, too. I can say to the 
girls, ‘no pressure, you have to like it.
’ And 
we’re all happy.
” 

PHOTO BY MARCI BEAN

Molly Rosender 
of Huntington 
Woods

PHOTO BY AARON RUDMAN/ BLUE PUFFIN MEDIA

PHOTO BY MARCI BEAN

Lindsey Philko 
of Huntington 
Woods

Katelin Sills and 
Tessa Rontal, both of 
Huntington Woods

PHOTO BY MARCI BEAN

Ella Rosender 
of Huntington 
Woods

PHOTO BY AARON RUDMAN/ BLUE PUFFIN MEDIA

Katelin Sills 
of Huntington 
Woods

PHOTO BY MARCI BEAN

Summer 
Morton and 
Bella Collins, 
both of 
Birmingham 

continued from page 46

