12 | MAY 6 • 2021 

about the events, clearly display the co-sponsors’ logos and 
create and manage event registration,” says Jodi Gross, director 
of adult learning and youth engagement at Adat 
Shalom Synagogue. She credits Julie Yaker, their 
liaison with Jlife, for help with the launch page and 
event registration. 
The synagogues’ joint Purim programming 
illustrates key benefits of Jlife — the ability to 
collaborate — making more effective use of staff and 
other resources both to develop events but also to market them 
and efficiently register participants. Yaker reports that three 
Purim events were held and that 50% of participants registered 

for more than one event. 
Kaufman hopes that Jlife will help Jewish organizations save 
time, pool resources and enhance targeted marketing. “It’s 
all about community-building. The magic will be if it is an 
accelerator to engaging more Jews,” he says. 
Right now, he describes Jlife as “a car that is being built and 
every week or so we add a feature. COVID accelerated the need.”
The development team tests each feature and incorporates 
feedback from participating community organizations. When 
fully operational, Jlife subscribers will be able to complete a 
profile to indicate their interests and receive a weekly personal 
update about programming likely to appeal to them. Each 

Julie Yaker

When fully developed, Jlife will 
of
 er these features among others.

Individuals will be able to:
• Search for events and programs by categories such 
as family activities, Jewish music, classes and teen 
activities.
• Register and pay for any event that is listed through Jlife.
• Complete an online profile and sign up for a regular 

email or text feed with information about activities that 
match individual interests.

Jlife will help participating organizations:
• Promote and register participants for their events.
• Collaborate with other Jewish organizations to develop 
and publicize activities.
• Evaluate audience/community response through 
aggregated data provided through Jlife.

continued from page 11

OUR COMMUNITY
ON THE COVER

