MARCH 25 • 2021 | 49

SUZANNE CHESSLER CONTRIBUTING WRITER

For Passover, Reboot and 
Jimmy Kimmel Live! writ-
er Jonathan Bines created 
Plastover, an initiative chal-
lenging everyone to take the 
first step away from reliance 
on the plastic-driven economy 
by committing to eliminate 
the use of single-use plastic 
for the duration of the holiday, 
March 27-April 4. 
“Saving the world from 
the plague of plastic will take 
more than just eliminating 
single-use plastic for a week 
and a day,
” Bines said. “This 
project leverages Passover’s 
power of symbology to spark 
a sustained climate interven-
tion. An Exodus of a thousand 
miles begins with a single 
step. We believe this step of 
Plastover will set us on a path 
toward having a real impact.” 

PLAGUE OF PLASTIC
As part of the reinterpretation 
of the holiday, Reboot is also 
reimagining the original 10 
Plagues of Egypt as the 10 
Plagues of Plastic. 
During the seder, Jews are 
called to empty their wine 
glasses drop by drop, naming 
each plague in remembrance 
of the tragedies that befell the 
Egyptians. The Plagues of 
Plastic ask the same, naming 
the tolls that plastic has taken 
on our world. 
Each Plague of Plastic draws 
directly from the themes of 
the original plagues. The 
waters of the Nile turning to 
blood becomes the oceans 
turning to garbage and ends 
with a simple action item that 

can be taken during Plastover 
to address that specific issue. 
The project includes educa-
tional materials for Hebrew 
schools, synagogues and indi-
viduals to help guide them and 
provide prompts for reflection 
and discussion.
As a Reboot board member 
and environmental advo-
cate, Davidson explained her 
approach to this year’s holiday 
in light of the Plastover ini-
tiative.
“Passing traditions down 
to our kids is important to 
us, so incorporating Reboot’s 
initiative of giving up sin-
gle-use plastics will be a happy 
addition,
” Davidson said about 
the outlook she shares with 
husband, Ethan. “We’ll partici-
pate by using our own grocery 
bags when shopping and not 

using plastic wrap or bags for 
leftovers.
“Eliminating other obvious 
plastics, like water bottles, 
and then refining the practice 
with other plastics we find 
throughout our Passover will 
help bring awareness of how 
much plastic we actually use,
” 
she said.
“If we raise that awareness 
in our families, we can set an 
example for the wider com-
munity. The impact can snow-
ball into ideas for companies 
about the packaging they offer 
with their products or even 
how those manufacturing 
guidelines are legislated. It’s 
important to teach our kids 
the effect they have on the 
environment.” 

“THIS PROJECT LEVERAGES 
PASSOVER’S POWER OF 
SYMBOLOGY TO SPARK A 
SUSTAINED CLIMATE 

 INTERVENTION. ”

— JONATHAN BINES

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