W

ith Jews around the world 
preparing for their second 
virtual Passover experience, 
The Well’s yearly #Friendseder is com-
ing back — with a twist. 
This year, the new addition is the 
#Friendseder Box Experience. The box, 
available for sale now, is a physical box 
filled with curated items. The box has 
the #Friendseder Haggadah and some 
other ritual resources, while also includ-
ing innovative content allowing people 
to celebrate Passover and the experience 
of the seder itself in a totally new way, 
according to Marisa Meyerson, The 
Well’s operations manager. 
Some of what’s in the box is a sur-
prise, and Meyerson doesn’t want it to 
give it all away just yet.
“What we’re telling people to expect 
is not any of the traditional ritual 
items: no seder plate, no box of matzah, 
no grape juice or anything like that,” 
Meyerson said. “These are items that 
you wouldn’t typically assume to be a 
part of the Passover seder, but once we 
explain how they’re connected, you’ll 

never want to experience a seder with-
out them.” 
Inspired by “Friendsgiving” (a recent 
custom of friends sharing a pre-Thanks-
giving meal), #Friendseder was created 
to be a partner to the Passover seder. 

Friendseder.com, built by The Well, 
provides resources including recipes, 
guidebooks, decor ideas, seder activi-
ties and more — some from them and 
some from their partners, including 
OneTable, Hazon, InterfaithFamily, 
Reboot, Moishe House, Haggadot.com 

and Keshet. 
One or two live “how-to” webinars 
will be held to walk people through the 
whole process of hosting a #Friendseder, 
with a chance to ask questions and have 
them answered during the session. The 
webinars will be recorded and posted 
for those who miss the initial times.
To most effectively prepare, people 
are asked to submit any questions they 
may have for the Q&A by sending a 
message to info@friendseder.com. Dates 
and times are TBD, but people are 
encouraged to check back soon or sign 
up for email updates on the website.
The #Friendseder Box and updated 
#Friendseder Haggadah are designed 
with digital needs in mind to accommo-
date people’s Passover experience in this 
whole new world. 
“Everything we’re going to host on 
#Friendseder is adaptable to use in-per-
son or virtually, so we’re totally recog-
nizing for a lot of people this is going 
to be their second virtual Passover,” 
Meyerson said. 
“What we’re hoping people get is 
the message and the reassurance that 
there’s always a new way to do some-
thing; there’s always a way to find some 
creativity and inspiration and reinvent 
ritual in a way that’s still meaningful but 
also fun and exciting.” 
The order form is on friendseder.com 
with the link being shared through The 
Well’s website and social channels as 
well.

The boxes will be sold for $36. There 
will be an option to pay an addition-
al amount of the customer’s choosing 
— which will go toward supporting 
#Friendseder overall and sponsoring 
boxes for those in the community who 
aren’t able to afford them at full price. 

OUR COMMUNITY

The Well creates virtual 
Passover experience.

The Well creates virtual 
Seder
Friends

DANNY SCHWARTZ STAFF WRITER

16 | MARCH 4 • 2021 

COURTESY OF THE WELL

“THERE’S ALWAYS A NEW WAY TO DO 
SOMETHING; THERE’S ALWAYS A WAY TO 
FIND SOME CREATIVITY AND INSPIRATION 
AND REINVENT RITUAL IN A WAY THAT’S STILL 

MEANINGFUL BUT ALSO FUN AND EXCITING.”

— MARISA MEYERSON

