FEBRUARY 18 • 2021 | 41
AMAZON’S NEW CEO &
RAP AND ALLIANCES
On Feb. 2, we learned Jeff
Bezos would step down as
CEO of Amazon sometime in
the third quarter of 2021. He
would “transition” into the
role of executive chairman.
His replacement as CEO will
be Andy Jassy, 53. (Bezos
will retain a lot of oversight
power in his new role.)
Jassy is currently the head
of Amazon’s successful
cloud computing division
(“AWS”).
A Harvard business
school grad, he joined
Amazon in 1997 and worked
in several positions before
he and Bezos decided to
launch AWS in 2005. He
has a reputation as being
even-tempered and low-key,
like Bezos. His even-temper
will be tested in the public
arena. Big tech, including
Amazon, is facing a storm of
varied criticisms.
Jassy grew up in an
affluent NYC suburb. His
father, Everett, now 83,
is a Harvard Law School
grad and was a partner in a
major law firm. Andy Jassy’s
mother, Margery, 82, was
born and raised in Detroit,
the daughter of Emil Rose
and Shirley Hibler Rose.
The Rose family appeared
now and again in the Jewish
News. Margery is a graduate
of Mumford High and the
University of Michigan. In
1960, she married Everett
Jassy in Detroit. Rabbi
Richard C. Hertz of Temple
Beth El presided.
Andy Jassy is married to
Elana Caplan Jassy, 53. The
couple have two children. At
the time of their marriage,
Elana was a Los Angeles
fashion designer, and her
father was a partner in the
same firm as Andy’s father.
He was also then head
of the Jewish Television
Network, a production com-
pany.
Hulu is hosting a live vir-
tual concert featuring five
African American music
stars on Feb. 18 at 8 p.m.
(Also available on the Hulu
YouTube channel through
March 18). One of the
performers is hot rapper
24kGoldn, 20. His real name
is Golden Landis Von Jones.
His father is black and not
Jewish, and his white moth-
er is Jewish.
Last December, 24kGoldn
appeared at a Chanukah
event with Mayim Bialik,
44, at Temple Sinai in Los
Angeles. A few weeks
ago, his name was on a list
of 170 black and Jewish
entertainment leaders who
announced the launching
of a Black-Jewish Alliance.
(At least three signers are
“both”: 24kGoldn, comedian
Tiffany Haddish, 40, and
David Blu, 40, an American
who was a top Israeli pro
basketball player).
The Alliance aims to fight
antisemitism and racism
and foster better relations
between the two communi-
ties.
AMAZON
CELEBRITY JEWS
NATE BLOOM COLUMNIST
ARTS&LIFE
Andy
Jassy
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