FEBRUARY 18 • 2021 | 41

AMAZON’S NEW CEO & 
RAP AND ALLIANCES
On Feb. 2, we learned Jeff 
Bezos would step down as 
CEO of Amazon sometime in 
the third quarter of 2021. He 
would “transition” into the 
role of executive chairman. 
His replacement as CEO will 
be Andy Jassy, 53. (Bezos 
will retain a lot of oversight 
power in his new role.)
Jassy is currently the head 
of Amazon’s successful 
cloud computing division 
(“AWS”). 
 A Harvard business 
school grad, he joined 
Amazon in 1997 and worked 
in several positions before 
he and Bezos decided to 
launch AWS in 2005. He 

has a reputation as being 
even-tempered and low-key, 
like Bezos. His even-temper 
will be tested in the public 
arena. Big tech, including 
Amazon, is facing a storm of 
varied criticisms.
Jassy grew up in an 
affluent NYC suburb. His 
father, Everett, now 83, 
is a Harvard Law School 
grad and was a partner in a 
major law firm. Andy Jassy’s 
mother, Margery, 82, was 
born and raised in Detroit, 
the daughter of Emil Rose
and Shirley Hibler Rose. 
The Rose family appeared 
now and again in the Jewish 
News. Margery is a graduate 
of Mumford High and the 
University of Michigan. In 
1960, she married Everett 
Jassy in Detroit. Rabbi 
Richard C. Hertz of Temple 
Beth El presided. 
Andy Jassy is married to 
Elana Caplan Jassy, 53. The 

couple have two children. At 
the time of their marriage, 
Elana was a Los Angeles 
fashion designer, and her 
father was a partner in the 
same firm as Andy’s father. 
He was also then head 
of the Jewish Television 
Network, a production com-
pany.
Hulu is hosting a live vir-
tual concert featuring five 
African American music 
stars on Feb. 18 at 8 p.m. 
(Also available on the Hulu 
YouTube channel through 

March 18). One of the 
performers is hot rapper 
24kGoldn, 20. His real name 
is Golden Landis Von Jones. 
His father is black and not 
Jewish, and his white moth-
er is Jewish. 
Last December, 24kGoldn 
appeared at a Chanukah 
event with Mayim Bialik, 
44, at Temple Sinai in Los 
Angeles. A few weeks 
ago, his name was on a list 
of 170 black and Jewish 
entertainment leaders who 
announced the launching 
of a Black-Jewish Alliance. 
(At least three signers are 
“both”: 24kGoldn, comedian 
Tiffany Haddish, 40, and 
David Blu, 40, an American 
who was a top Israeli pro 
basketball player). 
The Alliance aims to fight 
antisemitism and racism 
and foster better relations 
between the two communi-
ties. 

AMAZON

CELEBRITY JEWS

NATE BLOOM COLUMNIST

ARTS&LIFE
Andy 
Jassy

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