FEBRUARY 18 • 2021 | 37
BRANDON ROTHENBERG
the theme music for his pod-
cast,” Weil said. “I wanted to
create music that fit Brandon’s
show. I think the music has an
old-school Motown feel. I hope
it creates a familiarity when
you hear it, like ESPN’s theme.”
Rothenberg’s podcasting
work has caught the attention
of Tyler Chin, Blue Wire’s head
of operations.
“You can tell Brandon is
becoming more comfortable
with each episode,” Chin said.
Blue Wire has a main roster
of about 140 sports podcasters
that includes several profes-
sional athletes, and — using
baseball terminology — a sepa-
rate place for promising minor
league podcasters to hone their
craft so they can move up to
the big leagues.
That separate place is called
Blue Wire Hustle. Rothenberg
is among more than 100
so-called “Hustlers” who have
come on board since October.
For $15 a month, Blue Wire
provides Hustlers with what
Chin calls the “back end” part
of a podcast, including artwork
and hosting.
Plus, through group chats
and question-and-answer
sessions with main roster pod-
casters, Hustlers can learn pod-
casting skills and how to grow
a podcast.
“We emphasize community
in Blue Wire Hustle. Having a
support system,” Chin said.
That’s a comforting place for
Rothenberg, who has found
the journalism job market to
be tight in the midst of the
pandemic.
Rothenberg came out of
Michigan State last May with
an impressive resume that
included internships with the
United Shore Professional
Baseball League in Utica in the
summer of 2018 and the NBC
Golf Channel in Orlando, Fla.,
in the summer of 2019.
During his junior year at
MSU, he earned one of eight
spots available for MSU jour-
nalism students to cover a
Detroit Pistons-Cleveland
Cavaliers exhibition game at
MSU’s Breslin Center.
“I was assigned to the
Cavaliers and wrote a story,”
he said. “It was a great experi-
ence.”
Also when he was a junior,
Rothenberg took a play-by-play
class that was taught by Detroit
Tigers play-by-play radio
announcer Dan Dickerson.
Rothenberg and Dickerson
became friends, and Dickerson
invited Rothenberg inside the
Tigers’ broadcasters Comerica
Park radio booth twice to listen
to the pre-game show and first
inning of a game.
On one of his trips to the
radio booth, on May 18, 2019,
Rothenberg met former Tigers
star Al Kaline after Kaline
walked into the booth, and the
two had a photo taken.
Sponsorships are avail-
able for Rothenberg’s pod-
cast. He can be reached at
Brandonrothenberg123@gmail.
com.
Brandon Rothenberg met
former Detroit Tigers great
Al Kaline on May 18, 2019 at
Comerica Park.
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