42 | JULY 30 • 2020
Detroit’s Ambassador
DAVID SACHS CONTRIBUTING EDITOR
W
hen Detroit desper-
ately needed a boost,
Ron Sherr was one of
its biggest boosters.
For 38 years, Ron was the
jovial people-person who greeted
thousands of out-of-town visitors
to the Motor City.
Ron and his wife, Linda,
formed Action Tours in 1979,
and their business became a vital
part of the local tourist industry,
entertaining guests
with bus trips to all
the region’
s attrac-
tions. Ron would talk
up Detroit to visitors
who had heard only
discouraging things
about the city.
Ron Sherr, of
Farmington Hills,
died July 22, 2020, at
age 81. He had been
in failing health for the past few
months.
“Dad was so proud of his
hometown,
” said daughter Robin
Davids of Los Angeles. “When
he would visit us in California,
he’
d stop anyone he saw wearing
a Michigan or Detroit T-shirt
and engage them in memories of
the city.
”
In addition to his tourist busi-
ness, Ron was dedicated to the
children of Detroit, working 33
years as a physical education
teacher in Detroit Public Schools,
including a stint as a counselor at
Cooley High.
“My dad would feel so much
joy when, years later, former stu-
dents would reach out to thank
him for setting them on the right
path,
” said Robin.
In addition to his simultane-
ous careers, Ron was active in
B’
nai B’
rith and volunteered with
Meals on Wheels and Friendship
Circle.
Ron, tall and muscular, lettered
in baseball at Central High in
Detroit and even had a tryout
with a Major League team. He
did, eventually, become a slug-
ging and pitching star on the
local amateur softball circuit.
One of the most charming
elements of Ron’
s persona was
his sense of humor. He’
d enter-
tain people on the tour bus with
well-tested lines like, “What’
s the
difference between outlaws and
in-laws? Outlaws are wanted.
”
Another favorite was,
“My wife enrolled me in
a memory class, but I for-
got to go.
”
Ron adored his three
daughters and six grand-
children. “He was always
there for us,
” said daugh-
ter Bonnie Sherr Flood of
Huntington Woods. “He
called us every day,
” said
grandson Jack Flood.
“He opened his heart to all,
”
said daughter Dawn Menning of
Costa Mesa, Calif. “Everyone was
welcome.
”
Ron Sherr is survived by his
beloved wife of 58 years, Linda
Sherr; daughters and sons-in-
law, Bonnie Sherr Flood, Robin
and Danny Davids, and Dawn
and Jeff Menning; brother and
sister-in-law, Paul and Rita Sherr;
grandchildren Justin, Jack, and
Emily Flood, Jonas and Georgie
Davids, and Hudson Menning;
many loving nieces, nephews,
other family members and
friends.
Interment was at Adat Shalom
Memorial Park. Contributions
may be made to Hadassah,
5030 Orchard Lake Road, West
Bloomfield, MI 48323, (248) 683-
5030; Yad Ezra, 2850 W
. 11 Mile
Road, Berkley, MI 48072, (248)
548-3663; or Jewish National
Fund, 78 Randall Ave., Rockville
Center, N. Y. 11570, (800)
542-TREE. Arrangements by
Dorfman Chapel.
Ron Sherr
“Same Location Over 80 Y
ears”
Monuments and Markers
Bronze Markers
Memorial Duplicating
Cemetery Lettering & Cleaning
www.MonumentCenterMichigan.com
Monument Center Inc.
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