42 | JULY 30 • 2020 

Detroit’s Ambassador

DAVID SACHS CONTRIBUTING EDITOR
W

hen Detroit desper-
ately needed a boost, 
Ron Sherr was one of 
its biggest boosters.
For 38 years, Ron was the 
jovial people-person who greeted 
thousands of out-of-town visitors 
to the Motor City.
Ron and his wife, Linda, 
formed Action Tours in 1979, 
and their business became a vital 
part of the local tourist industry, 
entertaining guests 
with bus trips to all 
the region’
s attrac-
tions. Ron would talk 
up Detroit to visitors 
who had heard only 
discouraging things 
about the city. 
Ron Sherr, of 
Farmington Hills, 
died July 22, 2020, at 
age 81. He had been 
in failing health for the past few 
months.
“Dad was so proud of his 
hometown,
” said daughter Robin 
Davids of Los Angeles. “When 
he would visit us in California, 
he’
d stop anyone he saw wearing 
a Michigan or Detroit T-shirt 
and engage them in memories of 
the city.
”
In addition to his tourist busi-
ness, Ron was dedicated to the 
children of Detroit, working 33 
years as a physical education 
teacher in Detroit Public Schools, 
including a stint as a counselor at 
Cooley High.
“My dad would feel so much 
joy when, years later, former stu-
dents would reach out to thank 
him for setting them on the right 
path,
” said Robin.
In addition to his simultane-
ous careers, Ron was active in 
B’
nai B’
rith and volunteered with 
Meals on Wheels and Friendship 
Circle. 
Ron, tall and muscular, lettered 
in baseball at Central High in 

Detroit and even had a tryout 
with a Major League team. He 
did, eventually, become a slug-
ging and pitching star on the 
local amateur softball circuit.
One of the most charming 
elements of Ron’
s persona was 
his sense of humor. He’
d enter-
tain people on the tour bus with 
well-tested lines like, “What’
s the 
difference between outlaws and 
in-laws? Outlaws are wanted.
” 
Another favorite was, 
“My wife enrolled me in 
a memory class, but I for-
got to go.
”
Ron adored his three 
daughters and six grand-
children. “He was always 
there for us,
” said daugh-
ter Bonnie Sherr Flood of 
Huntington Woods. “He 
called us every day,
” said 
grandson Jack Flood.
“He opened his heart to all,
” 
said daughter Dawn Menning of 
Costa Mesa, Calif. “Everyone was 
welcome.
”
Ron Sherr is survived by his 
beloved wife of 58 years, Linda 
Sherr; daughters and sons-in-
law, Bonnie Sherr Flood, Robin 
and Danny Davids, and Dawn 
and Jeff Menning; brother and 
sister-in-law, Paul and Rita Sherr; 
grandchildren Justin, Jack, and 
Emily Flood, Jonas and Georgie 
Davids, and Hudson Menning; 
many loving nieces, nephews, 
other family members and 
friends.
Interment was at Adat Shalom 
Memorial Park. Contributions 
may be made to Hadassah, 
5030 Orchard Lake Road, West 
Bloomfield, MI 48323, (248) 683-
5030; Yad Ezra, 2850 W
. 11 Mile 
Road, Berkley, MI 48072, (248) 
548-3663; or Jewish National 
Fund, 78 Randall Ave., Rockville 
Center, N. Y. 11570, (800) 
542-TREE. Arrangements by 
Dorfman Chapel. 

Ron Sherr

“Same Location Over 80 Y
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