40 | JULY 16 • 2020 

Arts&Life

fashion

Pandemic
Accessory

Mask holders are
beautiful and practical.

STACY GITTLEMAN CONTRIBUTING WRITER

A

shley Gold, former star and producer of the 
hit reality TV Show Hardcore Pawn, wants 
everyone to wear a mask in public and has 
designed an accessory chain to keep it in place after 
taking it off. 
Gold, of Bloomfield Hills, has been in the jewelry 
industry for more than 20 years and “always wants 
to be first” when it comes to setting trends and cre-
ating something new. 
When Michigan mandated that people wear 
masks out in public spaces, she created a mask chain 
with a clasp that can attach to many mask designs. 
They are all available on her website, ashleygold.
com. Gold will also custom design a chain to match 
a favorite color palate or show some school spirit. 
At $45 per chain, she guarantees 48-hour delivery 
when ordered online, and she will start distributing 
them at select brick-and-mortar retailers around 
town as well. When the pandemic ends someday, 
Gold said the chain can be worn as a necklace to 
add a pop to any wardrobe. 
“Everyone needs to wear a mask for public safe-
ty, and no one wants to lose them once they take 
them off,
” said Gold, who also fabricates masks with 
sequined designs. “I thought the next thing people 
needed with the masks was a way to hold them in 
place around their necks when they are leaving a 
place like a grocery store and heading to their car in 
the parking lot.
”
For nine seasons (2009-2015), Gold, with her 
father Les and brother Seth, created and starred in 
the hit reality show Hardcore Pawn, based on the 
family’
s Detroit business, American Jewelry and 
Loan. Gold started helping in the store at age 7 and 
said this is where she learned about trends in the 
jewelry industry. The reality show was based on the 
family and staff’
s real-life reactions to the antics of 
customers trying to sell their stuff to the store. 
After the show ended, Gold wanted to change 
directions in her career. She launched her at-home 
online jewelry business so she could spend more 
time with her children. 

COURTESY OF ASHLEY GOLD

Gold offers an 
assortment of 
mask chains.

Ashley Gold 
shows off one 
of her designs.

Sales have always been brisk. But now, 
in the age of coronavirus when custom-
ers would rather shop online, her jewelry 
lines, as well as the new mask chains she 
is selling, are doing incredibly well, she 
said. 
The mask chains are one more cre-
ation by a businesswoman gaging what is 

in demand and trying to bring it to her 
loyal online following of customers first. 
“The mask sales are going great,
” Gold 
said. “I am always trying to be on my 
toes and ahead of everything in the jew-
elry industry. I am grateful and thankful 
for everybody that followed me on this 
journey.
” 

