44 | FEBRUARY 27 • 2020 

Pancreatic Cancer 
Treatments Advance
A 

team at Sheba 
Medical Center’
s 
ARC Innovation 
Center (Accelerate, Redesign, 
Collaborate) has joined forces 
with Sheba’
s Dr. Talia Golan, 
one of the world’
s leading 
doctors in pancreatic cancer, 
to redesign the way oncolo-
gists treat the deadly disease. 
The team is using person-
alized medical treatments 
in search of the most useful 
options for patients.
During the first stage of the 
study, 30 pancreatic cancer 
patients who carry the BRCA 
gene will periodically pro-
vide blood, tumor and saliva 
samples during their illness. 
Using these genetic samples, 
the researchers will conduct 
comprehensive analysis and 
classify each tumor according 
to specific genomic signa-
tures, allowing for personal-
ized treatments to be tailored 
for each patient. 
The study will initially 

focus on a specific pancreatic 
cancer population of carriers 
of the BRCA 1/2 mutations. 
In the future, the researchers’
 
goal is to expand the patient 
population to other subtypes 
of pancreatic cancer. 
With this project, Sheba 
researchers will have assem-
bled the single largest data-
base of patient information 
related to pancreatic cancer. 
The hope is this database 
will have a global impact by 
giving other researchers an 
unprecedented foundation of 
information in the study of 
pancreatic cancer.
The timing of this initia-
tive is critical, as a Pancreatic 
Cancer Action Network 
paper recently revealed that 
pancreatic cancer will likely 
move to become the second 
leading cause of cancer-
related deaths in the United 
States in 2020. In Israel, the 
number of pancreatic cancer 
cases is also on the rise. 

RightHear Aids 
the Visually Impaired
I

sraeli tech start-
up RightHear, a Raanana-
based company, offers 
an advanced accessibility 
solution that allows its users 
to hear where they are, what’
s 
there and what’
s around 
them simply by pointing 
their smartphone in different 
directions, according to its 
website.
The system has three com-
ponents: a phone app down-
loadable for free, Bluetooth-
powered beacons (sensors) 
pre-installed at the location 
and the management plat-
form, according to a report in 
NoCamels.com. The platform 

is available for subscribers 
(venues) so they can edit or 
update the information for 
each location. 
Buildings and locations 
are mapped ahead of time, 
RightHear sensors are 
installed, and information is 
uploaded to the app, which 
gives audio information about 
the surroundings and navi-
gates the user, the NoCamels 
report said.
The app is available in nine 
languages for Android and 
iOS. It can even call for help, 
if needed.
Currently, RightHear oper-
ates in more than 1,000 loca-
tions worldwide. 

Israeli Health | News

DANIEL SHERBERT, M.D. F.A.C.S.
Certifi
 ed by The American Board of Surgery, 
The American Board of Plastic Surgery & Fellowship 
Trained in Aesthetic & Reconstructive Breast Surgery

Specializing in Cosmetic Surgery &

Aesthetic & Reconstructive Breast Surgery

W est Maple
Plastic Surgery

(248) 865-6400

5807 W. Maple Suite 177 West Bloomfi
 eld

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