Nosh

COURTESY OF PROLOGUE

The Longboard 

A new West Coast eatery by 
Jolly Pumpkin Debuts in Dearborn. 
T

he Longboard by 
Jolly Pumpkin, the 
newest concept 
by the founders of Jolly 
Pumpkin Artisan Ales, 
opened in downtown 
Dearborn Nov. 25.
The Longboard by 
Jolly Pumpkin, at 21931 
Michigan Ave., Suite 100, 
 
represents a return to Jolly 
Pumpkin’
s origins. Founder 
Ron Jeffries established 
more than an all-sour beer 
Michigan-based brewery in 
2004. He now owns seven 
restaurant locations. From 
the start, Jolly Pumpkin has 
always hinted at his love of 
traveling to Hawaii and on 
the Pacific Coast.
It’
s hardly possible 
to visit one of these 
establishments without 
seeing a nod to such places. 
Tiki drinks, Polynesian art, 
signs that read aloha, the 
hints have all been there 
from the start. 
“The Longboard 
concept is meant to be 
an experiential brand 
extension for Jolly 
Pumpkin,” said Tony 
Grant, CEO and CFO of 
Northern United Brewing 
Company, which owns the 
Jolly Pumpkin restaurants. 
“It digs deeper into the 
‘
Hawaiian time,’
 relaxed, 
not-too-serious aspect of 
the brand that Ron and 

Laurie Jeffries created. 
“Don’
t get me wrong, we 
are still serious about our 
beer, beverage and culinary 
experience. That will be 
evident, not only visually in 
the space, but through the 
menu, too. 
The Longboard by Jolly 
Pumpkin will be open for 
lunch at 11 a.m. and switch 
to a dinner menu at 4 p.m. 
daily.
Chef Dan Gawura’
s menu 
will include items with a 
West Coast vibe — filled 
with poke, Mahi tacos, 
Hawaiian pizza and other 
island favorites. Fans of the 
Jolly Pumpkin brand will 
recognize a few signature 
dishes — like Truffle Fries 
and the Perfect Fried 
Chicken Sandwich — on 
the menu of shareables, 
bowls, tacos, sandwiches, 
pizza and salads. Desserts 
range from Kona Coffee 
Pot De Crème to Pineapple 
Upside Down Cake. 
The bar will offer beer 
selection by Jolly Pumpkin 
Artisan Ales and non-sour 
options by North Peak 
beers exclusively. Both 
brands are brewed by Ron 
Jeffries in Dexter, Mich. 
Also available will be Tiki 
drinks, frozen cocktails 
and a Mai Tai, all featuring 
Civilized and Old Mission 
Spirits. 

58 | DECEMBER 19 • 2019 

COMPARE OUR LOW PRICES WITH ANY DELICATESSEN IN TOWN!

per 
person 

SALAD TRAY
$14.99
per 
person 

DAIRY TRAY
$23.99

SALAD TRAY W/ LOX 
& CREAM CHEESE
$18.99
per 
person 

MEAT TRAY
$13.99
per 
person 

STAR
DELI

“…one of America’
s finest 
carryout-only delicatessens! 
Star’
s reputation 
has never wavered!”

— Danny Raskin

Holiday hosting
made easy
at Star -
Order today!

OPEN CHRISTMAS & NEW YEAR’S LIMITED HOURS
24555 W. 12 MILE ROAD

248-352-7377

www.stardeli.net

Prices subject to change

On Star’
s beautiful already 
low-priced trays

$5 OFF

Expires 11/30/19. One Per Order. Not Good Holidays. 
10 Person Minimum. With this coupon.

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