Nosh
COURTESY OF PROLOGUE
The Longboard
A new West Coast eatery by
Jolly Pumpkin Debuts in Dearborn.
T
he Longboard by
Jolly Pumpkin, the
newest concept
by the founders of Jolly
Pumpkin Artisan Ales,
opened in downtown
Dearborn Nov. 25.
The Longboard by
Jolly Pumpkin, at 21931
Michigan Ave., Suite 100,
represents a return to Jolly
Pumpkin’
s origins. Founder
Ron Jeffries established
more than an all-sour beer
Michigan-based brewery in
2004. He now owns seven
restaurant locations. From
the start, Jolly Pumpkin has
always hinted at his love of
traveling to Hawaii and on
the Pacific Coast.
It’
s hardly possible
to visit one of these
establishments without
seeing a nod to such places.
Tiki drinks, Polynesian art,
signs that read aloha, the
hints have all been there
from the start.
“The Longboard
concept is meant to be
an experiential brand
extension for Jolly
Pumpkin,” said Tony
Grant, CEO and CFO of
Northern United Brewing
Company, which owns the
Jolly Pumpkin restaurants.
“It digs deeper into the
‘
Hawaiian time,’
relaxed,
not-too-serious aspect of
the brand that Ron and
Laurie Jeffries created.
“Don’
t get me wrong, we
are still serious about our
beer, beverage and culinary
experience. That will be
evident, not only visually in
the space, but through the
menu, too.
The Longboard by Jolly
Pumpkin will be open for
lunch at 11 a.m. and switch
to a dinner menu at 4 p.m.
daily.
Chef Dan Gawura’
s menu
will include items with a
West Coast vibe — filled
with poke, Mahi tacos,
Hawaiian pizza and other
island favorites. Fans of the
Jolly Pumpkin brand will
recognize a few signature
dishes — like Truffle Fries
and the Perfect Fried
Chicken Sandwich — on
the menu of shareables,
bowls, tacos, sandwiches,
pizza and salads. Desserts
range from Kona Coffee
Pot De Crème to Pineapple
Upside Down Cake.
The bar will offer beer
selection by Jolly Pumpkin
Artisan Ales and non-sour
options by North Peak
beers exclusively. Both
brands are brewed by Ron
Jeffries in Dexter, Mich.
Also available will be Tiki
drinks, frozen cocktails
and a Mai Tai, all featuring
Civilized and Old Mission
Spirits.
58 | DECEMBER 19 • 2019
COMPARE OUR LOW PRICES WITH ANY DELICATESSEN IN TOWN!
per
person
SALAD TRAY
$14.99
per
person
DAIRY TRAY
$23.99
SALAD TRAY W/ LOX
& CREAM CHEESE
$18.99
per
person
MEAT TRAY
$13.99
per
person
STAR
DELI
“…one of America’
s finest
carryout-only delicatessens!
Star’
s reputation
has never wavered!”
— Danny Raskin
Holiday hosting
made easy
at Star -
Order today!
OPEN CHRISTMAS & NEW YEAR’S LIMITED HOURS
24555 W. 12 MILE ROAD
248-352-7377
www.stardeli.net
Prices subject to change
On Star’
s beautiful already
low-priced trays
$5 OFF
Expires 11/30/19. One Per Order. Not Good Holidays.
10 Person Minimum. With this coupon.
DELIVERY AVAILABLE
LATKES
available
uptownshangri-la.com
UPTOWN
6407 Orchard Lake Road
(15 Mile & Orchard Lake)
248.626.8585
DAILY DIM SUM
MIDTOWN
4710 Cass Avenue
Detroit, Michigan 48201
313.974.7669
DAILY DIM SUM & SUSHI
CHINESE PEOPLE
EAT HERE