52 | OCTOBER 17 • 2019 

A

vid runner Shosh Abromovich 
often applies her marathon 
mindset toward her career 
goals. After many years in digital media, 
she earned the title of market president 
for iHeartMedia Toledo this past May.
Abromovich, 33, is a Hillel Day 
School and Berkley High School alum-
na, who graduated from Michigan State 
University (MSU) in 2008 with a degree 
in communications.
Three days after she finished college, 
she began her career in Metro Detroit as 
an account executive for Clear Channel, 
which later became iHeartMedia.
In this role, Abromovich learned 
the position wasn’
t just about sales — it 
was about affecting the marketing and 
business growth of every type of business 
iHeartMedia encompassed.
“One day you’
re meeting with a 
forklift company and the next you’
re 
meeting with a retail type of business,” 
Abromovich said. “You get to be the one 
to come up with the really great and cre-
ative ideas to get someone interested in 
those products.”
From there, Abromovich became a 
digital media manager at iHeartMedia at 

age 25. 
“I was completely fascinated with how 
targeted you can get and the data you 
can collect by using digital marketing,” 

she said. “I wanted our account exec-
utives to understand and help educate 
their clients about our amazing digital 
assets.”
Abromovich continued growing with 
iHeartMedia as a general sales manager. 
She took on more responsibility and ran 
her own team of account executives. She 
was also in charge of overseeing radio 
stations Mix 92.3 and WJLB 97.9.
After a couple of years, she was pro-
moted to senior vice president of sales 
for the Toledo market, and almost to the 
day of her 11th anniversary with iHeart-
Media, Abromovich landed the role of 
market president.
“We have seven amazing radio stations 
and sell the entire country out of our 
market,” Abromovich said. “We plan 
great national and local events, including 
the iHeart Radio Music Festival.”
Abromovich credits her success within 
iHeartMedia to the culture of the com-
pany.
“Someone did take a risk on me by 
putting a 25-year-old in management, 
and that’
s not something every business 
would do. I really appreciate and respect 
my company for seeing that I have that 
potential.”
When Abromovich isn’
t working, 
she loves to spend time with her hus-
band and high school sweetheart, Scott 
Abromovich, and their 19-month-
old daughter, Hayden. They reside in 
Huntington Woods with their beagle 
Leroy and attend Congregation Beth 
Shalom.
Abromovich is also a marathon-run-
ner, completing her 16th marathon this 
year.
“I love getting people into the sport 
and encouraging them to participate in 
marathons,” Abromovich said. “This idea 
ties perfectly to my job in management 
because you can give them all the tools 
and tips, but they ultimately still have 
to do it for themselves. And then seeing 
them succeed and cross that finish line, 
is the best feeling as a manager.” 

Business

PHOTOS COURTESY OF SHOSH ABROMOVICH

iHeartMedia’s 
Newest 
Market 
President

Shosh Abromovich of 
Huntington Woods has 
risen through the ranks.

CORRIE COLF STAFF WRITER

Shosh Abromovich

“I was completely 
fascinated with how 
targeted you can get 
and the data you can 
collect by using digital 
marketing.”

The Abromovich family 

