SEPTEMBER 26 • 2019 | 51 ESTHER ALLWEISS INGBER A s some individuals age, responding “What?” to nearly everything said, is a curt way to ask that something be repeated. At other times, there may be no response at all because the speaker wasn’ t heard. Such interactions can be frus- trating to both parties. Social interactions may gradually become fewer and fewer, with the person being left out feeling isolated and even depressed. These scenarios may be indica- tive of hearing loss that requires a professional’ s evaluation. A leading authority in the field is Oakland Hearing Aid Center (OHAC), which opened its first office in Farmington Hills in 2006 and a second office in Royal Oak eight years later. The licensed providers are Colleen Newman, an audiol- ogist, and Hillary Wright, a board-certified hearing instru- ment specialist. Both hearing health professionals have received extensive education and train- ing in their respective areas of expertise, and they stay up to date with continuous education. Together, Newman and Wright offer 40 years of experience. Oakland Hearing Aid Center is affiliated with the Rontal Clinic, a well-established group of ENT physicians. Rontal Clinic refers patients to OHAC for evaluation and education regarding their hearing loss. OHAC utilizes comprehensive hearing evaluations to determine the best solution for patients’ hearing loss, with the goal of helping them regain “all the sounds the world has to offer,” as the website states. Hearing aids come in a variety of configura- tions with a multitude of features. Some use disposable batteries, while others are rechargeable. Most prefer the rechargeable option. Amplification is used to increase the volume of the sound spectrum when hearing loss is experienced. “Hearing aid manufacturers spend millions of dollars on the research and development of hearing aids,” Newman said. The sound processing that occurs within these devices is remark- ably sophisticated. The devices can be very dis- creet and, depending on the model chosen, nearly undetect- able. “The most popular hear- ing aid is the receiver-in-canal (RIC),” Newman said. As with any- thing new, there’ s an adjustment period in learn- ing to use a hear- ing aid. With time and prac- tice, it becomes second nature. Users must be diligent and put the hearing aids on daily to stim- ulate hearing. Oakland Hearing Aid Center is dedicated to improving the quality of life for anybody with a hearing impairment. The professional staff at OHAC provides personal follow-up care every six months to assure their patients’ new hear- ing devices are working as they should. “OHAC also works to raise our patients’ awareness of other health risks associated with hear- ing loss, such as falls, dementia and diabetes,” Wright said. One of the most important health benefits of treating hear- ing loss is improved cognitive comprehension, which improves patients’ self-confidence. That leads to more enriched relation- ships for them, greater indepen- dence and a fuller life. Concerning the cost of treat- ment, Wright pointed out that OHAC will call on behalf of clients to determine the extent of their insurance coverage. Some in-house payment options, as well as plans that include CareCredit, are available. Without a doubt, the services OHAC provides can be life changing. Enabling patients to fully participate in conversations, to enjoy music and the sounds of nature, to not miss a grandchild’ s laughter — and so much more. Hearing moments like these are priceless pleasures! ISTOCK OAKLAND HEARING AID CENTER 28300 Orchard Lake Road Suite 101 Farmington Hills, MI 48334 3555 W. 13 Mile Road Suite 200 Royal Oak, MI 48073 Phone for both locations: (248) 865-3327 www.oaklandhearingaid.com SPONSORED BY OAKLAND HEARING AID CENTER Today’s modern hearing aids keep you in the conversation. Life-Changing Device Colleen Newman and Hillary Wright PHOTO BY LINDSAY SANTILLI