June 20 • 2019 29
jn
eretz
Ford Opens Innovation
Center in Tel Aviv
B
ill Ford, executive chairman of
Ford Motor Company, was in
Tel Aviv June 12 to open the
doors of its new Ford Research Center
in the heart of the city’
s burgeoning
technology community.
The new center will serve as a
research hub augmenting Ford’
s
global Research and Advanced
Engineering team. It will also support
Ford’
s automotive and mobility busi-
nesses by identifying technologies and
start-up companies in the fields of
connectivity, sensors, automated-sys-
tems research, in-vehicle monitoring
and cyber security. The center will
include a vehicle lab to support proof
of concept efforts and AI work.
“We recognize the importance of
being in one of the world’
s leading
innovation communities and ecosys-
tems,” Ford said. “This new center is
not only an expansion of our existing
research and innovation centers but
provides an opportunity to join a
growing innovation community in
Israel.”
Ford has been working with local
companies and partners in Israel’
s
tech community for nearly a decade
to identify innovative emerging tech-
nologies. The center in Tel Aviv will
operate closely with Ford’
s subsidiary,
SAIPS, led by Udy Danino, founder
and CEO, who has also been appoint-
ed as Israel technical director for the
new center. SAIPS is an Israeli com-
puter vision and machine learning
company, which Ford acquired nearly
three years ago.
“Expanding Ford’
s presence in
Israel with the new research center
will allow us to engage with the best
technology and leading companies a
lot faster, and further support Ford’
s
goals of bringing together our vehicle
and technology expertise to create
new solutions to meet the mobility
challenges of today and tomorrow,”
Danino said.
The Ford Research Center, Israel, is
located in the new Adgar360 building
in Tel Aviv. The center joins Ford’
s
global network of research centers,
including Aachen, Germany, Nanjing,
China, and Dearborn, Mich. ■
Bill Ford, executive chairman of Ford Motor Company, spoke at the opening of the Innovation
Center in Tel Aviv on June 12.
The new center will serve as
a research hub augmenting
Ford’
s global Research and
Advanced Engineering team.
PHOTOS COURTESY FORD MEDIA CENTER
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