58 April 25 • 2019 jn continued from page 57 continued on page 60 soul of blessed memory DR. ERIKA HERCZEG, 82, of West Bloomfield, died April 15, 2019. She taught technical writing and compo- sition at Wayne State. She loved linguistics and spoke three languages. Above all, she loved being a grandmother. Dr. Herczeg is sur- vived by her son and daughter-in-law, Chuck and Sandy Herczeg of Farmington Hills; grandchildren, Sophia Herczeg, Max Herczeg; sister-in-law, Pamela Goldberger. She was the beloved wife of the late Otto Herczeg; dear sister of the late Robert Goldberger. Contributions may be made to Michael J. Fox Foundation, Grand Central Station, P.O. Box 4777, New York, NY 10163-4777; Kadima, 15999 W. 12 Mile Rd., Suite 2, Southfield, MI 48076; or Jewish Hospice and Chaplaincy Network, 6555 W. Maple Road, West Bloomfield, MI 48322. Services and interment were held at F rederick S. Yaffe, 86, of Bloomfield Hills, died April 14, 2019. The Detroit advertising community lost one of its most influential trail- blazers, a man who was an integral industry leader during the last 60 years, when Adcraft Hall of Famer Fred Yaffe passed away peacefully after a long battle with illness. There has been an agency with Fred Yaffe’ s name on it in the Detroit ad community since 1959. He has helped some of the biggest brands locally and nationally reach their business goals and achieve success. Fred was there in the early years of Little Caesar’ s Pizza, coining the iconic phrase “Pizza, Pizza. ” He worked with many of Detroit top brands, including Perry Drug Stores, Art Van, Faygo, ABC Warehouse and countless others. For his clients, Fred believed that helping them succeed went beyond just their marketing. He became immersed in their business and looked for ways to make their business better, whether it was a mar- keting solution, a business solution or something completely out of the box. Mr. Yaffe was an industry leader who helped the Detroit ad industry become what it is today, but he was an entrepreneur beyond running his own agencies, investing in everything from quick service restaurants to elevator jack hole drilling. He leaves behind a legacy of hun- dreds of lives and careers in the adver- tising community who were influ- enced by his guiding hand. For him, it was always about the people. Over the years, he became close friends not with just his clients but with many dignitar- ies, athletes, entertainers, and business and industry leaders. Mr. Yaffe always sought perfection: for his clients, for his friends, for him- self. He knew perfection was rarely attainable but believed that was no reason not to try. He would push you to be your best and to make sure you believed in what you were doing. More importantly, he cared. It is that part of him that will be missed above all. It is as much his legacy as the indelible footprints he left in his wake. Robert Frost once said, “I may return if dissatisfied with what I learn from having died. ” It would not sur- prise those who knew Fred Yaffe if he was to do just that. Fred Yaffe is survived by his wife, Kathy Yaffe; son and daughter-in-law, James Yaffe and Jane Ross; grandchil- dren, India and Jonathan Yaffe; broth- ers-in-law and sister-in-law, Thomas Fitzpatrick, John Fitzpatrick, Loraine Fitzpatrick; nieces and nephews, Thomas Fitzpatrick Jr., Kimberly and Michael Crimado, Kelly Fitzpatrick, and John and Ron Fitzpatrick. Mr. Yaffe was the loving brother of the late Theodore Yaffe. Interment was at Beth El Memorial Park. Contributions may be made to Capuchin Soup Kitchen, 1820 Mount Elliot St., Detroit, MI 48207, cskdetroit.org; National Kidney Foundation of Michigan, 1169 Oak Valley Drive, Ann Arbor, MI 48108, nkfm.org; or to a charity of one’ s choice. Arrangements by Ira Kaufman Chapel. ■ An Advertising Icon Monument Center Inc. Monuments and Markers Bronze Markers Memorial Duplicating Cemetery Lettering & Cleaning “Same Location Over 80 Y ears” www.MonumentCenterMichigan.com Nibbles Nuts CUSTOM SHIVA TRAYS *With Purchase of Any Tray over $50 $1 0 OFF* SPECIAL Come Visit Our Store at 32550 Northwestern Hwy. Farmington Hills 248.737.8088 NIBBLESandNUTS.com We use the FRESHEST Kosher Bakery, Nuts, Chocolate & Fruits Same Day Local Delivery Nation Wide Delivery You can honor the memory of a loved one in a most meaningful way by sponsoring a day of Torah learning at Yeshiva Beth Yehudah. During the coming week, Kaddish will be said for these departed souls during the daily minyan at Yeshiva Beth Yehudah. Your support of the Torah learning of our children and our Kollel’s Torah Scholars brings immeasurable heavenly merit. Please call us at 248-557-6750 for more information. Some days seem to last forever… We’re offering one that actually will. PARNES HAYOM PROGRAM School for Boys Beth Jacob School for Girls Early Childhood Development Center Weiss Family Partners Detroit Kollel Bais Yehudah Bnos Bais Yehudah—Maalot Detroit P .O. Box 2044 South eld, MI 48037 248-557-6750 www.YBY.org g g , f p g y y Yeshiva Beth Yehudah. Your support of the Torah learning of our children and our Kollel’s Torah Scholars brings immeasurable heavenly merit. Please call us at 248-557-6750 for more information. 23 Nisan April 28, 2019 Gertrude Garmel Mildred Frances Glassheim Solomon Goldberg Litman Gould Frieda M. Green Max Lipson Gould Litman Harry Meretsky Kalman Schweitzer Joseph David Steinberg 24 Nisan April 29, 2019 Martin Baggleman Louis Dinkin Miriam Dubin Beila Einhorn Chana Einhorn Dovid Einhorn Hershel Einhorn Miriam Einhorn Yeshaya Einhorn Yitzchok Einhorn Sarah Fantich Bernard Helfgott Joseph Kohn Aharon Lewinter Hershel Lewinter Lazer Lewinter Mayer Lewinter Mollie Lewinter Shlomo Lewinter Mary Papo Isadore Podolsky Isadore Rabinovitz Baila Revzin Rose Wool 25 Nisan April 30, 2019 Leo Simon Fanny Weindling Isaac Zingeser 26 Nisan May 1, 2019 Moe Breuer William Goldstein Hyman Gross Raphael Herschfus Maurice Kahldon Pearl J. Klein Barnet Lynn Mildred Schmuann Mildred Schumann Morton Schuster Etta Shapero Norman Silverman Bob Torgow Joseph Weinenger 27 Nisan May 2, 2019 Philip Aaron Rosabelle Berman Ben Bloom Dolores Fox Esther T. Haas Rose Komisar Fannie Litmak Scott Randall Schubiner Samuel Herman Singer Abe Slotnick Sarah Roslyn Smith Norma Stahl Refael Yosef Weingarden Edith Wineman 28 Nisan May 3, 2019 Jacob Buehler Harry Cohen Eliyahu Greenbaum Morley Kessler Dora Lipman Mariya Paskalskaya Lila Robbins Abraham Rubin Gertrude Schechter Dr. Herbert Waldman Rachel Irene Wohl 29 Nisan May 4, 2019 Kurt Ehrlich Hyman Feldman Morris Freedman Evelyn Kunin Judith Lampert Zalman Raimi Joseph Schmitz George Sofferin Isaac Jack Zuckerman