58 April 25 • 2019
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soul

of blessed memory

DR. ERIKA 
HERCZEG, 82, of West 
Bloomfield, died April 
15, 2019. 
She taught technical 
writing and compo-
sition at Wayne State. 
She loved linguistics and 
spoke three languages. 
Above all, she loved 
being a grandmother. 
Dr. Herczeg is sur-
vived by her son and 
daughter-in-law, Chuck 
and Sandy Herczeg of Farmington 

Hills; grandchildren, Sophia Herczeg, 
Max Herczeg; sister-in-law, Pamela 
Goldberger. 
She was the beloved wife of the late 
Otto Herczeg; dear sister of the late 
Robert Goldberger. 
Contributions may be made to 
Michael J. Fox Foundation, Grand 
Central Station, P.O. Box 4777, New 
York, NY 10163-4777; Kadima, 15999 
W. 12 Mile Rd., Suite 2, Southfield, 
MI 48076; or Jewish Hospice and 
Chaplaincy Network, 6555 W. Maple 
Road, West Bloomfield, MI 48322. 
Services and interment were held at 

F

rederick S. Yaffe, 86, of 
Bloomfield Hills, died April 14, 
2019.
The Detroit advertising community 
lost one of its most influential trail-
blazers, a man who was an integral 
industry leader during 
the last 60 years, when 
Adcraft Hall of Famer 
Fred Yaffe passed away 
peacefully after a long 
battle with illness.
There has been an 
agency with Fred Yaffe’
s name on it 
in the Detroit ad community since 
1959. He has helped some of the 
biggest brands locally and nationally 
reach their business goals and achieve 
success. Fred was there in the early 
years of Little Caesar’
s Pizza, coining 
the iconic phrase “Pizza, Pizza.
” He 
worked with many of Detroit top 
brands, including Perry Drug Stores, 
Art Van, Faygo, ABC Warehouse and 
countless others. For his clients, Fred 
believed that helping them succeed 
went beyond just their marketing. He 
became immersed in their business 
and looked for ways to make their 
business better, whether it was a mar-
keting solution, a business solution or 
something completely out of the box.
Mr. Yaffe was an industry leader 
who helped the Detroit ad industry 
become what it is today, but he was an 
entrepreneur beyond running his own 
agencies, investing in everything from 
quick service restaurants to elevator 
jack hole drilling.
He leaves behind a legacy of hun-
dreds of lives and careers in the adver-
tising community who were influ-
enced by his guiding hand. For him, it 

was always about the people. Over the 
years, he became close friends not with 
just his clients but with many dignitar-
ies, athletes, entertainers, and business 
and industry leaders.
Mr. Yaffe always sought perfection: 
for his clients, for his friends, for him-
self. He knew perfection was rarely 
attainable but believed that was no 
reason not to try. He would push you 
to be your best and to make sure you 
believed in what you were doing. More 
importantly, he cared. It is that part of 
him that will be missed above all. It 
is as much his legacy as the indelible 
footprints he left in his wake.
Robert Frost once said, “I may 
return if dissatisfied with what I learn 
from having died.
” It would not sur-
prise those who knew Fred Yaffe if he 
was to do just that.
Fred Yaffe is survived by his wife, 
Kathy Yaffe; son and daughter-in-law, 
James Yaffe and Jane Ross; grandchil-
dren, India and Jonathan Yaffe; broth-
ers-in-law and sister-in-law, Thomas 
Fitzpatrick, John Fitzpatrick, Loraine 
Fitzpatrick; nieces and nephews, 
Thomas Fitzpatrick Jr., Kimberly and 
Michael Crimado, Kelly Fitzpatrick, 
and John and Ron Fitzpatrick.
Mr. Yaffe was the loving brother of 
the late Theodore Yaffe.
Interment was at Beth El Memorial 
Park. Contributions may be made to 
Capuchin Soup Kitchen, 1820 Mount 
Elliot St., Detroit, MI 48207, 
cskdetroit.org; National Kidney 
Foundation of Michigan, 1169 Oak 
Valley Drive, Ann Arbor, MI 48108, 
nkfm.org; or to a charity of one’
s 
choice. Arrangements by Ira Kaufman 
Chapel. ■

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23 Nisan April 28, 2019
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 Frieda M. Green
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28 Nisan May 3, 2019
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