26 February 21 • 2019
jn

T

he Jewish Federation of 
Metropolitan Detroit has a lot of 
traditions, not uncommon for an 
organization that’
s been around for 120 
years. But one tradition in particular 
has become a true favorite, bringing in 
dollars and building community since 
1981— and that is 
Super Sunday. 
Super Sunday, a 
community-wide 
telethon held every 
year in early spring, 
is an opportunity 
for Federation’
s lay 
leadership and volun-
teers, as well as staff 
and supporters of 
Federation’
s 17 local 
partner agencies, to 
make a big impact 
on the success of 
Federation’
s Annual 
Campaign. 
“Super Sunday is a 
tradition for so many 
community members 
and, over the years, 
they’
ve passed on the 
tradition,
” said Marianne Bloomberg, 
Federation’
s associate director of phil-
anthropic engagement. “It’
s not uncom-
mon to see three generations of family 
members coming out to make calls 
with us on Super Sunday.
” 
Last year, more than 225 volunteers 
participated in Super Sunday. Together 
they raised more than $200,000 in just 
a matter of hours — a major contribu-
tion to the Federation’
s 2018 Annual 
Campaign of $32.8 million and the 
community’
s fundraising efforts. 
“We have such a wonderful vari-
ety of volunteers who participate on 
Super Sunday. Some are longtime 
Federation leaders and others are new 

to the community or just beginning 
to get involved,
” said Brittany Karson, 
Federation’
s community development 
senior associate. “There’
s also a lot of 
representation from our partner agen-
cies. You see callers wearing Tamarack 
T-shirts, Hebrew Free Loan T-shirts, 
Hillel Day School 
T-shirts. There are 
familiar faces from the 
JCC, JFS and Jewish 
Senior Life, and that’
s 
just to name a few.
”
This year, Super 
Sunday is March 3 
from 9 a.m.-1 p.m. 
at the Max M. Fisher 
Federation Building in 
Bloomfield Township. 
Volunteers are invit-
ed to come for all 
or any part of the 
phoneathon. A light 
bagel breakfast is 
served followed by 
opening remarks, and 
then the fundraising 
begins. 
Phone banks are set 
up for volunteers to call fellow commu-
nity members and ask for their annual 
donations. For those who prefer not to 
make calls, there are also letter-writing 
stations to thank donors and ask them 
to continue their support in the form of 
a mailed card.
“We understand that some people 
aren’
t comfortable making calls and 
asking for donations, but we want 
everyone to be able to be a part of 
Super Sunday, even if they have a bit of 
phone-phobia,
” Karson said.
To volunteer for Super Sunday, sign 
up at jewishdetroit.org/SuperSunday. 
Contact Brittany Karson with any ques-
tions at karson@jfmd.org. ■

jews d
in 
the

BECKY HURVITZ SPECIAL TO THE JEWISH NEWS

Making a super impact for 38 years.
A Sunday Tradition 

TOP: Lori and Jeff Lasday at last year’
s 

Super Sunday. ABOVE: Sol Cicurel

was chairman of the first Super

Sunday in 1981.

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