12 January 10 • 2019
jn

The
Talent
Shop

I

ntelligence, sophistication and 
beauty — Margery Krevsky 
Dosey knows women can 
embody all three of these charac-
teristics, despite a societal focus on 
the latter that is deep-rooted, spe-
cifically in the automotive industry. 
So, 38 years ago when she found-

ed her company, Productions Plus, 
Dosey set out to counteract the 
perception of auto show models 
and models in general. 
This idea was born at the Detroit 
auto show, the first of many she 
would attend. At the time, Dosey 
worked as manager of the fashion 
bureau at J.L. Hudson Company, 
supervising advertising and profes-
sional models. One of the models 
was showing a concept car at the 
auto show, so Dosey stopped by to 
see her. 
“She was beautiful, and the car 
was like art. I asked her to tell me 
about the car, but she told me she 
wasn’
t allowed to,” Dosey said. “She 
said she was going on her break 
shortly and could tell me about it 
then. This girl could have been a 
terrific spokesperson; she was very 
intelligent. That’
s what launched 
the idea.” 
Dosey’
s own intellect and grit 
made a success of Productions 
Plus. 
“I didn’
t know anyone in the 
automotive business, but I was 
determined it would work,” she 
said. “We wanted mainly women 
who would talk about the cars.” 
Two years into her endeavor, 
Nissan took a chance on Dosey’
s 
idea and now, almost every man-
ufacturer has her “product spe-

cialists” on the floor. This year, 
Productions Plus will have 685 
product specialists in more than 
70 U.S. auto shows, with 200 of 
them based in Detroit. Another 
124 brand ambassadors hired by 
Productions Plus are set to work 
the North American International 
Auto Show in the Motor City, 
which opens to the public on Jan. 
19. 
“People used to think it was 
just attractive women standing 
there. Today’
s product specialists 
are still attractive and polished, 
yet highly relatable,” Dosey said. 
“They have to be able to relate 
and talk to consumers who may 
have questions or just be curi-
ous. Our product specialists are 
very intelligent. They have to be 
well-versed in brand and history 
because they will be talking to 
consumers who know a lot.”
Ninety-four percent of product 
specialists have college degrees, 
and all go through extensive train-
ing and test drives to represent the 
brands and their vehicles appropri-
ately, according to Dosey. 
“Most know more than the deal-
ers themselves,” said Dosey. 
Where did Dosey draw her inspi-
ration from? 
“Jewish heritage has always had 
strong women, and I think that’
s 

jews d
in 
the
on the cover

This year’
s North American International Auto Show 
opens to the public Jan. 19-27 at Cobo Center in 
Detroit. Tickets are $14 for adults; $7 for seniors 
and children age 7-12; kids 6 and under are free. 
See more than 750 vehicles on display represent-
ing the most innovative designs in the world. This 
will be the last year the auto show takes place in 
January. In 2020, the NAIAS moves to the spring.

RONALD WILLIAMS

This Audi product specialist knows all the features and specs of the vehicles on display.

BY KARLEIGH STONE SPECIAL TO THE JEWISH NEWS

Productions Plus provides 
more than just pretty faces 
to auto shows nationwide.

continued on page 14

Margery Krevsky Dosey. 

KATHRYN RAPIER