14 January 10 • 2019
jn

continued from page 12

jews d
in 
the

a role model for women today,” she 
said. 
Born in Pennsylvania, the 
Bloomfield Hills resident attends 
Congregation Shaarey Zedek in 
Southfield with her husband, 
Michael. They have two adult chil-
dren. Dosey is a lifelong member 
of Hadassah, keeping ties with her 
Jewish roots. 
Dosey’
s fashion background also 
helped propel her to the top of the 
auto show scene. 
“Every product specialist has a 
wardrobe that looks like the brand 
they represent in some way,” she 
said. “It’
s very upscale, designer and 
it matches the color of the car or 
theme of the exhibit. Wardrobe is a 
huge part of this.”

MORE THAN AUTO SHOWS
Productions Plus is currently in four 
cities across the country — Bingham 
Farms, Los Angeles, New York City 
and Dallas — and will be opening a 
fifth office in Nashville this year. 
While its main business is auto-
motive bookings, which are a year-
round task with reserving flights 
and hotels, creating wardrobes and 
training approximately 700 people, 
the company offers other services as 
well, including event staffing, field 
marketing and casting for TV and 
film, commercials, print and live 
fashion, and voiceovers. 
When it comes to engagement 
marketing, Dosey staffs product 
demonstrators and samplers, trade 
shows, promotional models and 
spokespeople. 
Productions Plus demonstra-
tors visit high-end stores like 
Bloomingdale’
s, Macy’
s, Williams 

Sonoma, Sur La Table and Bed 
Bath & Beyond with products like 
Nespresso, Keurig and Coravin wine. 
Last year, they helped CVS promote 
its health and beauty products. too. 
Dosey has cast roles for many 
Midwest TV shows including 
Empire, Chicago Fire, Chicago P.D., 
Chicago Med and Detroiters, as well 
as the Netflix hit Mindhunter and 
the film Batman v Superman: Dawn 
of Justice. 
Dosey stays on top of the hottest 
trends on the market. 
“We want to stay ahead of the 
industry,” she said. “You need to 
know what’
s happening, how it’
s 
changing, then you do some terrific 
thinking on how you can improve.”
Technology is a big part of the 
change in the auto industry, as 
well as in business, commerce and 
film. Productions Plus places brand 
ambassadors at the Consumer 
Electronics Show in Las Vegas, the 
Ebay Open (navigating the modern 
e-commerce market and digital 
strategy), Salesforce’
s “Dreamforce” 
conference (business technology for 
customer-relationship management) 
and South by Southwest (technology 
in music and film). Her tech-savvy 
staff also helps promote the music 
streaming app, Tidal, in Sprint stores 
nationwide. 
As the industry continues to 
evolve, Dosey intends to do the 
same, and she has no plans to retire 
anytime soon.
“We go to work every day and this 
excitement permeates throughout 
the office. It’
s not just a job; it’
s a 
lifestyle. People ask if I’
m ever going 
to retire and I say, ‘
Why would I ever 
retire from this magic?’
” ■

KATHRYN RAPIER

LEFT: This product specialist at Lexus waits to be of help to auto show goers with questions 

about the vehicles. RIGHT: This Mazda product specialists knows all the features and specs of 

the vehicles on display.

KATHRYN RAPIER

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