January 3 • 2019 15
jn

Shark Tank! 

Teen entrepreneur hopes his cold-brew fi
 lter 
will get a big bite from the “sharks.” 

Teen entrepreneur Max Feber of West Bloomfield introduces his solution for making the perfect 

coffee at home with his cold brew kit. Watch his pitch on Shark Tank at 9 p.m. Sunday, Jan. 6, 

on ABC. 

A 

dream comes true for Max 
Feber with the airing of his 
pitch to the famous Shark Tank 
“sharks” at 9 p.m. Sunday, Jan. 6, on 
ABC. 
Feber, 19, of West Bloomfield is pre-
senting BRUW
, the patented cold-brew 
coffee filter system he invented at age 
15 when he was in a dual-enrollment 
class through Frankel Jewish Academy 
in West Bloomfield and Lawrence 
Technological University in Southfield.
An admitted coffee-holic, Feber had 
seen some YouTube videos on peo-
ple brewing cold coffee using mason 
jars. He began tinkering with jars and 
makeshift filters of cheesecloth and 
paper towels and ended up with a 
“huge mess.
” That’
s when he went to 
the garage and got some wire screen 
to test. 
When the screen led to success 
with the prototype, he launched a 
Kickstarter campaign in the fall of 
2015. He raised more than $10,000 
from 180 backers and went into the 
manufacturing and distribution phase. 
In March of 2017, he appeared on 
Hatched, a syndicated television show 
featured locally on WMYD-TV
. 
His double-sided mason jar with a 
filter in the center allows for coffee to 
be cold-brewed for 12-24 hours and 
then filtered from one jar to the other 
in a sealed, spill-free environment. 
The system is sold online at Amazon, 
the Grommet, Wayfair, bruw.net and 
Bed, Bath and Beyond, to name a few, 

starting at $19.99. And he’
s added cof-
fee specifically roasted and blended for 
cold brewing to his lineup. Feber says 
he’
s sold several thousand filters and 
the company is growing. 
He was beyond excited to be on 
Shark Tank, but can’
t speak about the 
experience, his pitch, his financial 
information or the show’
s outcome 
until after the episode has aired. 
“Being there was an amazing, amaz-
ing experience,
” Feber said. “I felt I was 
walking into a TV show I have been 
watching forever. It felt really real.
” 
Feber is a sophomore now studying 
business at Babson College in Boston. 
He also is running the day-to-day 
operations of his company, making 
sure he has enough product in stock, 
ordering parts for more filters, doing 
marketing, web development and cus-
tomer service. He has two part-time 
employees to help him. 
A Hillel Day School and FJA grad-
uate, Feber is the son of Susan and 
David Feber of West Bloomfield and 
the older brother of Harry, 15, and 
Julia, 12. He attended Tamarack camps, 
and the family participates in services 
at Congregations Beth Ahm, B’
nai 
Israel and Shaarey Zedek. 
Though he can’
t divulge the out-
come of his Shark Tank venture, Feber 
says he has the entrepreneurial spirit 
and will certainly invent again. 
“I will grow BRUW as much as pos-
sible, but this is not the end for me,
” he 
says. “Let’
s see where this goes first.
” ■

KERI GUTEN COHEN STORY DEVELOPMENT EDITOR

ABC/ERIC MCCANDLESS © 2018 AMERICAN BROADCASTING 
COMPANIES, INC. ALL RIGHTS RESERVED.

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Announcing the 

JEWISH WOMEN’S FOUNDATION’S 

2019 GRANT CYCLE

The Jewish Women’s Foundation of Metropolitan Detroit 
is pleased to announce that it is now accepting requests 
for funding in 2019.

Letters of Intent are due no later than noon on 
Thursday, January 31, 2019. 

To view our process and grant guidelines, 
please visit our website jwfdetroit.org 
or contact our director Susan Cassels Kamin 
at kamin@jfmd.org or 248.203.1524.

We strongly encourage collaboration 
among organizations.

The Jewish Women’s Foundation of Metropolitan Detroit is a grantmaking 
organization that advances social change by expanding opportunities for Jewish 
women, their families and community. The Foundation empowers 
its Trustees as advocates, leaders and philanthropists.

