LaFata Cabinets are manufactured
right here in Southeast Michigan

“The ultimate luxury
product for a bathroom
would be the Toto Neorest
Toilet at about $13,000. It
hangs from the wall and
has a heated seat and bidet.
The most impressive feature
is that it’s self-cleaning
because of an ultraviolet
light.”
Advance is prepared
to supply vintage Detroit
houses being converted into
up-to-date living quarters.
Very popular is changing
old radiators into heated
towel warmers that warm a
bedroom as well.
Whatever customers
pick according to their tastes
and budgets, the trending colors
are matte black and sand brass,
Moss advises. Specific fixture
trends are shower heads that
make the water stream feel like
rain and free-standing tubs with
full bases going down to the floor
for a contemporary look that
complements contemporary add-
ons — resurge pumps to keep the
temperature hot, body massage
capabilities and rotating jets.
With the advent of the Internet,
the Moss family is meeting
customers who have done lots of
research on availabilities and have
ideas about specifics they want.
“We advise shoppers not to be
overwhelmed when they walk in,”
Moss says. “We have trained staff
to guide them through the process
of identifying products that meet
their needs. We’ve brought in

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brands that are exclusive to us to
separate us from the competition,
and we can recommend
contractors.”
As the Mosses settle into
their new building, they remain
enthusiastic about participating in
community activities that promote
and help other businesses. They
sponsor design events and support
the Downtown Living Tour and the
Detroit Home Design Awards.
“It’s an honor to be working
with my family in this legacy
business,” says Moss, a member
of Temple Israel. “My brother and
I follow through with our own
responsibilities under the direction
of my dad [Jeffrey Moss]. I’m in
charge of the showroom, and Justin
is in charge of the service counters.
Outside of work, we enjoy getting
together for at-home family
dinners every week surrounded by
our own fixtures from Advance.” ■

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November 8 • 2018

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