arts&life

fashion

Sharon’s
Got A
Brand
New Bag

The owner of SHE boutiques
celebrates 10 years in business
with a modern new space.

SUSAN PECK SPECIAL TO THE JEWISH NEWS

C

Sharon Eisenshtadt inside the new SHE space

details

Visit the new location of SHE Bloomfield Hills on the west side
of Telegraph, east of Maple. To celebrate the grand opening,
charity days will be held Sept. 28-29 to benefit the Breast
Oncology Program at the University of Michigan
Rogel Cancer Center. Shestores.com.

ities like Paris, London and New York will always
be destinations for the bona fide fashion hunter.
Thanks to Sharon Eisenshtadt’s SHE boutiques,
fashionistas in Metro Detroit can have the same shop-
ping experience that venues like London’s Mayfair
district and the East Village in New York City provide —
right here in Bloomfield Hills and Grosse Pointe.
Ten years after opening the flagship SHE with her hus-
band, Howard, in Bloomfield Hills, known for the latest
trends in clothing, jewelry, home accessories, even fur-
niture, Eisenshtadt has recently moved her original bou-
tique into a new, 3,000-square-foot contemporary, artful
retail space across Telegraph. “It was essential to us to
stay in the Maple/Telegraph corridor,” she says, “because
it’s central to our loyal customer base.”
Eisenshtadt worked with Jonathan Adler to choose
all the contemporary furnishings — from sofas to
light fixtures — for the new store. SHE will sell those
pieces in addition to entire catalogs of Jonathan
Adler wares. Tom Myers of Gallery Steel in Waterford
designed all the industrial-inspired racks, shelving
units and display tables.
“We built the store around what we do best — a per-

sonal shopping experience that gives one-on-one atten-
tion to our customers,” Eisenshtadt said. “Keeping in
mind that our customers often ask us to pull merchan-
dise in advance for them, we purposefully designed a
relaxed shopping atmosphere that incorporates a coffee
bar and two seating areas for a unique experience.
“The new modern store is also the perfect space for
our many charity events and girls’ night out parties, as
we have a complete staging area for catering.”
Seeing the customers enjoying the new store is what
Eisenshtadt says fuels her on-going passion for her busi-
ness, like on a recent Sunday, for example, when she
accommodated a husband and wife for a private shop-
ping appointment.
“After a decade in business, we have strong relation-
ships with our clients who appreciate when we discover
fashions that suit their lifestyles, and I’m lucky to be
living my career-long dream by dressing and getting to
know them personally every day.”
Eisenshtadt was director of personal shopping for
Marshall Field’s for 10 years and then director of the
designer salon at Saks Fifth Avenue, Troy, before she
opened the original SHE in 2008, tucked into the north-
east corner of Telegraph and Maple. She says she had
fashion styling talents that began as a teenager.
“My first job when I was 16 was working at Brody’s
Tots and Teens in West Bloomfield, and I was known as
the blue jean expert even then.”
September has been a frenetic month filled with
buying trips to New York and preparation for the new
store’s grand opening weekend Sept. 27-29. Proceeds will
benefit the Breast Oncology Program at the University of
Michigan Rogel Cancer Center.
As a store catering to women, Eisenshtadt says she is
extremely humbled to give back to the program at the
Rogel Cancer Center.
“The store is ready for the event, stocked with new
fall merchandise,” Eisenshtadt says. “Caroline Constas
is a new designer for us, who popped up with silk body
suits and amazing wow-factor white blouses. We also
welcome back many of our customer-favorite designers
including Yigal Azrouel, Veronica Beard, L’Agence and
Cushnie, and will offer a large selection of fine jewelry
from designers such as Carbon & Hyde, EF Collection
and Walters Faith.”
Over the years, Eisenshtadt, the mother of two (or
three, including Goldendoodle Cosmo) has served as a
board member for organizations in the Jewish commu-
nity — including JARC and ORT. “I am thrilled to have
the opportunity to donate to nonprofit organizations
through the store,” Eisenshtadt said. “The new store
was designed with having charity benefits in mind, and
we look forward to doing many of them in the years to
come.”
The rest of 2018 will be an ongoing fashion whirlwind,
something that Eisenshtadt thrives on. After attending
Fashion Week in NYC earlier this month, she will attend
Market Week there in December.
“I am excited to meet designers like Yigal Azrouel and
Veronica Beard in person and hear about what inspired
them for their collections.
“One of the main aspects of my job is to distill down
the thousands of choices in contemporary and designer
fashions,” Eisenshtadt said. “And to bring back to our cli-
ents a mix between trending high fashion and what our
customers like to wear in our region on a daily basis, at
various price points.” •

jn

September 27 • 2018

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