business
Ian and Paul
Bensman
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On The Air
Jewish-owned New Radio Media offers
streaming to local community.
BRANDON STOUT SPECIAL TO THE JEWISH NEWS
W
hen local Jewish entre-
preneur Paul Bensman’s
radio show “Bensman’s
Biz” was bumped from ESPN
Detroit, he had a choice to make.
Pay more money for airtime or stop
broadcasting altogether. Luckily for
him, his son, Ian Bensman, knew
exactly what to do.
Ian, who works in film and video
production, found a third option. He
says his dad “was going to pay to go
get more airtime for a station I could
barely reach in the parking lot. So, I
told him ‘just do a podcast.’”
Ian’s idea for a podcast quickly
grew from there and, four years
later, the streaming company New
Radio Media was born. Launched
last year with Paul, Ian and Peter
Perlman at the head, New Radio
Media is a streaming company
whose shows mostly resemble
talk radio, available 24/7 through
the company’s website or its app,
NRMStreamz.
Ian says that streaming companies
like New Radio Media are the future.
“Regular TV and radio are going to
eventually fade because people want
to have everything right here on
their iPad or phone,” he said.
Paul adds that “last year, digital ad
revenue beat all TV ad revenue.”
At New Radio Media, this growth
is easy to see.
In fact, growth has been so fast
Paul didn’t even notice when Ian
installed a second studio in their
Farmington Hills office and produc-
tion space. “All of a sudden I saw
stuff being carried in and when I
went back there to look there’s a
new studio,” he said.
One of the main reasons stream-
ing companies like New Radio Media
have become so popular is because
of lower overhead than traditional
media, according to Ian. “We’re giv-
ing an average person a platform.
You can’t do that with the big net-
works.”
Paul adds that New Radio Media
has “bigger talent coming in” to
improve content as well. Since its
launch, the company has expanded
from 10 shows to 22. Almost all the
shows are targeted toward local
audiences in Metro Detroit, such
as Rabbi Tzvi Jacobson’s “Let’s Talk
Torah,” which airs 3 p.m. Thursdays.
31476 West Stonewood Ct.
Farmington Hills, MI 48334
248-563-9387
cornerstoneroofingmi@gmail.com
cornerstoneroofingmi.com
“We’re giving an
average person a
platform. You can’t
do that with the big
networks.”
FREE
Y
DELIVER
— IAN BENSMAN
Jacobson is the director of devel-
opment at Yeshivas Darchei Torah.
He says the program is exclusively
to help the Southfield school and he
doesn’t get paid for the show. The
program is “fun, light and educa-
tional,” he says, and usually involves
him and a guest talking about differ-
ent Jewish topics.
“I have students in college who are
listening, and I have acquaintances
in their 60s who are listening, so the
audience is pretty broad,” Jacobson
said.
Discounted channel pricing for
nonprofits is one of the ways the
Bensmans try to give back to the
community.
Paul and Ian, who are members of
Temple Israel, say that working on
New Radio Media together has been
an unforgettable experience. Paul
loves working at the company with
his son. “We have our disputes, but
we come out stronger,” he said. “We
respect each other. He’s my idol.” •
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August 9 • 2018
47