Discover The Next Level of Luxury Real Estate

210 S. Old Woodward Suite 200 Birmingham MI, 48009 248.302.3921

MULTI-YEAR WINNER

Armstrong
Sales Coaching
Grows Your
Company

How Armstrong Coaching
helps clients:
r One-time boot-camp training — 2 hours
to 2 days
r Continuous training — sign up for a
month, a quarter, a year or longer of
drop-in classes
r Private Training & Development — We
come to you or attend our training center
for sessions appropriate for your situation
r Help desk — get coaching during five to
10-minute phone calls on a key issue
r Leadership & executive coaching —
Inspire and motivate with one-on-one
or group coaching
r Meet Kirk at client location, his office or
by web or teleconference

By Maureen McDonald

A

stream of people surges into
the Southfield headquarters of
Armstrong Sales Coaching daily for
lessons in keen leadership, active lis-
tening, relentless prospecting and accountability
systems. They are flexing their sales fitness skills
with the best trainers in town.
“We’re known primarily for ongoing reinforce-
ment training,” says Kirk Armstrong, CEO and
chief motivator, who works with an ensemble
of proven coaches to achieve results for clients.
“We offer classes almost every day for people to
tune up, practice and bounce back from rejec-
tion. We’re like a gym for people who want to
stay on the cutting edge of their careers. Good
sales habits may sound like common sense, but
it doesn’t mean common practice unless there is
consistency and repetition.”
Any number of companies say they are
already doing well when they approach
Armstrong Coaching for skill-building. Kirk
offers their sales team the possibility of having
sales soar beyond the roof when executives learn
to inspire and guide while their staff learn to
overcome objections, maximize time and why
simply following up is not the best sales strategy.

Kirk Armstrong

Clients come for weekly, bi-monthly, monthly or
quarterly training, offered live or virtual. A help-
desk feature supplies five- to 10-minute “situa-
tional” phone calls to get someone out of a stuck
place. Because bad habits can be tough to break
without help.
Leadership is a hot button right now, owing
to turbulent politics and an endless stream of
media options to absorb people’s attention.
Armstrong Coaching built a whole segment of
classes around leadership, whether the issues
are around stagnant growth, sinking profits,
compensation or sales meetings that fail to
ignite new business.
“Our training evolves as technology and
communication evolves, so you don’t have to
worry about a cookie-cutter approach. We guide
our customers to the content that best fits their
situation,” Kirk says.
One truism, is the important act of listening,
not just talking over people. He calls it the 20/2/2

rule. Never speak more than 20 seconds without
checking in with people because the average
attention span is just 40 seconds right now. After
someone responds, give them 2 seconds because
they may not be done speaking, and the second
2 is to ask at least 2 good, open-ended questions
that convey caring and conversation.
Kirk started his career as a salesperson and
became an avid consumer of sales training that
helped him hone his business and deliver results.
As he took more classes, he found he wanted to
be on the the other side of the podium, helping
people believe in themselves and their talents, to
know there is someone on their sides who will
cheer their successes, regardless of how small
or large.
“We’re very busy, and that’s a good thing.
People are desperate to become better commu-
nicators,” Kirk says. “The more companies invest
in good training, the better their team functions
individually and together.”

What skills can the team
strengthen:
r Breaking into new accounts
r Growing and managing current
customers
r Improving communications
r Inside Sales, Front-line
communications
r Customer service training
r Negotiation strategies for sales
people and managers
r Mastering leadership skills
r Hiring stronger salespeople

ArmstrongSalesCoaching.com

29200 Northwestern Highway, Suite. 115
Southfield
(248) 726-1090

kirk@armstrongsalescoaching.com

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July 26 • 2018

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