STAR DELI “…one of America’s finest carryout-only delicatessens! Star’s reputation has never wavered!” — Danny Raskin COMPARE OUR LOW PRICES WITH ANY DELICATESSEN IN TOWN! MEAT TRAY DAIRY TRAY SALAD TRAY $11.99 per person person $22.99 per $12.99 per person Align, Act & Adjust SALAD TRAY W/ LOX & CREAM CHEESE $16.99 per person Time to order trays for your summer get-togethers and Grad Parties! Our delicious Vienna Hot Dogs are a treat for BBQ's I don’t know about you, but I always how you differentiate from them, how enjoy a movie, TV show or book you will market your business — basi- where I see a glimpse of the ending cally, how it will look, feel and smell. and then go back in time to the begin- You want to construct something that ning of the story. I like this approach seems completely real. Once this hap- because I know where everything is pens, you can reverse-engineer all the headed regardless of all the twists and details into daily action steps and cre- turns in the storyline that make me ate that reality. happy, anxious or nervous. By starting with what and how STEP 2: DEFINE the story will end, we still can YOUR VALUES feel the twists and turns, but Your values hold the vision; knowing they make it to the they build your culture and finish line gives us a grounded help you make decisions on feeling. everything you do in your It’s the same with business; business. Your values define but in this case, it’s called a who you hire, what to do in specific, detailed and measur- Jon Dwoskin different situations and how able business plan. This living, you treat your internal world, nimble and daily checkpoint which is how you ultimately document is the most critical treat your customer. thing you can do and have for your business. It’s your roadmap to STEP 3: LISTEN TO YOUR GUT the end of the story. It’s your path to When you build your business plan where you are going regardless of how based on your values, you are in full crazy the twists and turns are in your alignment and ready to take action. business, your market and the overall The key is to always monitor your economy. It’s a real-time document alignment with your vision and values you can adjust and evolve, yet always as these are the anchors of your busi- holds the anchor foundation of where ness. If your alignment shifts internal- you are going and your long-term ly, with your clients and/or within the goals. industry or economy, you must adjust. Studies show that companies grow That is why a business plan is a living, 30 percent faster with a business plan, daily blueprint. You want a detailed, and entrepreneurs who have a plan for specific and measurable business plan their idea are 152 percent more likely so you can always monitor your align- to start their business. But for many, ment and action plan and adust as you creating their business plan is easier grow your business. said than done. Look at it this way: If I asked you to Here are three fundamentals that put together a jigsaw puzzle without many entrepreneurs (and companies) showing you the cover, think about don’t do with the level of detail needed how much longer it would take you to to build a bedrock direction. Each complete it, not to mention how frus- step, however, is essential to achieve trating it would be. When you have the your greatest potential. Doing each final picture to look at and know the will compel you to take personal time end result, creation is speeded up con- and require leadership meetings to siderably and the journey is a lot more sprout, evolve and finalize the core enjoyable. principles of your organization. Act today to find and create YOUR corner office. YOUR Business STEP 1: THINK FORWARD Matters! • Define your three-year vision for your business in as much detail as possible. Jon Dwoskin is a business coach and execu- tive adviser who grows businesses. He is the The types of customers, the product/ author of “The Think Big Movement.” Visit services you offer, how many offices, jondwoskin.com for more or email him at jon@ how many employees, a complete org jondwoskin.com. chart, who your competition is and $ 5 )0634.0/4"5".1.t46/".1. 24555 W. 12 MILE ROAD +VTUXFTUPG5FMFHSBQI3PBEt4PVUIGJFME 248-352-7377 www.stardeli.net OFF On Star’s beautiful already low-priced trays Expires 8/2/18. One Per Order. Not Good Holidays. 10 Person Minimum. With this coupon. DELIVERY AVAILABLE Prices subject to change 2140950 Fine Italian Dining in a Casual Atmosphere SPOSITA’S RISTORANTE OUR PETITE FILET SPECIAL IS HAPPINGING EVERY WEEK IN JULY! Sunday through Thursday only! (248) 538-8954 $ 22.95 Includes Petite Filet, antipasto plate, side of pasta, salad, soup, potato and vegetable. Dine-in only, not valid with any other offer. 15% Off food bill Offer Good Monday-Thursday, dine-in only and entrees only. Not valid with any other offer. With coupon only. Not valid on holidays. Expires 8/2/18 33210 W. 14 Mile Rd, in Simsbury Plaza, just east of Farmington Rd., West Bloomfield Mon-Thurs: 4pm-10pmtFri: 11am-11pm Sat: 4pm-11pmtSun: 4pm-9pm 10% Off food bill Offer Good Friday-Sunday. Dine in and entrees only. Not valid with other offers. With Coupon Only. Not valid on holidays. Expires 8/2/18 OPEN 24 HOURS BEST BURGERS! CHOOSE FROM MANY VARIETIES INCLUDING: Classic Burger with Fries - Served with lettuce, tomato and pickle $6.99 Turkey Burger with Fries - Served on a whole wheat bun with shredded lettuce, tomato and honey-mustard dressing $6.99 Veggie Burger with Fries - Served on a whole OF SOUTHFIELD wheat bun with shredded lettuce, tomato and honey-mustard dressing $6.99 0O.JMF3E&BTUPG/PSUIXFTUFSO)XZt jn July 12 • 2018 41