business

continued from page 52

“The competition between Jewish developers and builders
in our market is respectful and friendly and built
on long-standing trust.”

— JIM GALBRAITH

Beverly Plan at the Reserve of Beverly Crest

their father retired.
“To explain a little history — after the war, a
lot of the Jewish refugees here became paint-
ers, carpenters and plumbers to make a living,
and we all worked together very tight knit in
the building industry,” said Shapiro, an award-
winning real estate developer since 1973.
“These relationships began with my father’s
generation and continue within many compa-
nies. We stick together, and we’ve helped each
other succeed.”
Galbraith agrees, “The competition between
the Jewish developers and builders in our mar-
ket is respectful and friendly and built on long-
standing trust. Competitors will often partner
together where there is a mutual advantage
based on the scale of the development, prod-
uct mix or marketing.”

SHEARWATER APARTMENT HOMES

Orchard Plan at the Reserve of Beverly Crest

Walnut Plan at the Reserve of Beverly Crest

For more information:

Home Builder’s Association
of Southeastern Michigan
2075 Walnut Lake Road
West Bloomfi eld, MI 48323
(248) 789-8480
www.builders.org

One such new collaboration — the first in the
location in over a decade — is ShearWater
Apartment Homes, a $30-million community
created by M. Shapiro Real Estate and MJC
Companies at the intersection of Maple and
Beck roads in Commerce Township.
MJC Companies’ principal Michael J. Chirco
said, “ShearWater is our response to the grow-
ing market of upscale singles, couples and
families seeking apartments with the spacious-
ness, premium features and refined architec-
ture they are used to seeing in luxury homes
and condominiums in our area.”
Shapiro added, “The units located in the
heart of Oakland County’s lake district offer
spacious floor plans, each including two or
three bedrooms, two baths, two-car attached
garage and personal out door space.
“And with 9-foot ceilings and full-height
glass door walls that create an amazing open
feeling, these 1,600- to 1,800-square-foot apart-
ments are unlike any other in the area.”
ShearWater showcases premium interior
details, including planked wood-grain flooring,
stainless steel appliances, granite countertops,
and in-residence washers and dryers.
Their design begins at the lush entry bou-
levard and continues to the community club-
house with a fireside lounge, galley kitchen,
business center, state-of-the-art fitness center
and locker rooms. Outside, residents can enjoy
a resort-class pool, spa and four-season lanai
with a huge fireplace.
“Oakland County’s high-end market segment
has been waiting for a product like this for
some time,” Shapiro said. “ShearWater’s size,
absolute A-plus location and elevated design
are beyond any other apartments you’ll find in
the region.”

THE RESERVE OF BEVERLY CREST

Another residential community — The Reserve
of Beverly Crest by AP Builders — will include 11

54

May 3 • 2018

jn

tree-lined homesites in West Bloomfield at the
Maple and Orchard Lake corridor. The principals
of AP Builders, Steve Perlman and Pete Alshab,
have been in the home-building industry for
more than 50 combined years. Together, they
merged their talents and established AP Builders
in 2014.
Bloomfield Hills resident Perlman, 59, whose
father, Sanford Perlman, was in the industry, is
also a founding principal of Ivanhoe-Huntley
Homes, a land development and top-five
Michigan home builder in the area since 2006.
“There hasn’t been any new
housing development in this
prime area for more than 10
years, so we are excited to offer
these luxury homes at what
I like to call ‘Main at Main’ —
Orchard Lake Road and Maple
Road, the heart of everything,”
Perlman said. “You’ll have
Steve Perlman
walkable access to shops at
Orchard Mall, Boardwalk, restaurants and recre-
ation — something many people really want.”
The upscale homes are 3,000- to
3,400-square- feet and include a grand entry,
two-story great room, 9-foot ceilings, state-of-
the-art kitchen with an oversized island and
prep areas, and a spacious master suite.

COMMITMENT TO THEIR COMMUNITY

Both Shapiro and Perlman give back to the
Jewish community in philanthropic ways,
including contributing to the Holocaust
Memorial Center in Farmington Hills.
“Mickey has also been appointed to
the executive council of the USC Shoah
Foundation, headed by Steven Spielberg,
whose goal is to record and archive testimoni-
als of Holocaust survivors for public viewing,”
said Frank Roth of Lautrec Ltd. “And he was
appointed to the U.S. Holocaust Memorial
Museum in Washington, D.C., by President
George W. Bush in 2007.”
Shapiro is also a board member of the
Jewish Hospice and Chaplaincy Network in
West Bloomfield and active at Congregation
Beth Ahm in Bloomfield Township.
Perlman is a supporter of the Jewish
Federation of Metropolitan Detroit and JARC
and an active member at Temple Israel in West
Bloomfield.
Howard Fingeroot, area president of M/I
Homes of Michigan, has been in the residential
homebuilding and development business in
Southeast Michigan for close to 25 years, and
is close with his Jewish peers in the industry.
Most of them are seasoned
in the business, he says, and
“the best at what they do.”
He is currently a busi-
ness partner with Shapiro
in a development in West
Bloomfield called Legacy
Woods. “As a whole, Jewish
Howard Fingeroot builders and developers are
strongly connected, and I
expect we will continue to be leaders in the
building industry,” Fingeroot said. •